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May 21, 2024 · MTV, cable television network that began as a 24-hour platform for music videos. MTV debuted just after midnight on August 1, 1981, with the broadcast of “ Video Killed the Radio Star” by the Buggles.
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- MTV’s Co-Founder Uttered The Network’s First Words.
- Neil Armstrong Wasn’T on Board with Being Quoted in MTV’s Promotional Materials.
- MTV Nearly Wasn’T called MTV.
- MTV’s Logo Was Nearly Different, too.
- MTV Had A Questionable Casting Strategy.
- There Was A Big Dispute Over The First Song Played on MTV.
- Most of America Couldn’T Watch MTV When It Initially Launched.
- Rod Stewart Was The Most-Played Artist During The Early Days of MTV.
- Several Record Companies Hated The Very Idea of MTV.
- MTV only Had A Small Library of Music Videos.
“Ladies and gentlemen, rock and roll.” These were the simple but effective first words ever uttered on MTV. And they were delivered against a backdrop of another major launch—the Columbia Space Shuttle from earlier in the year—by one of the network’s key players. Chief operating officer John Lack, who’d previously overseen the similarly pioneering ...
MTV had planned to accompany its stock footage of the famous Apollo 11 moon landing with Neil Armstrong’s iconic quote, “One small step for man, one giant leap for mankind.” And they were banking on the astronaut being too apathetic to deny them permission. In Craig Marks and Rob Tannenbaum’s exhaustive oral history book,I Want My MTV: The Uncensor...
MTV could have avoided all the jokes about music television with no music if the network had been able to stick to its original name. Pittman had wanted to christen the exciting rock and roll revolution as the very unexciting TV-1. In what proved to be a blessing in disguise, his legal team discovered that another unimaginative business had already...
The creative juices didn’t appear to be flowing in the run-up to MTV’s launch. Alongside the attempt to brand the station the rather dull-sounding TV-1, producers were also thinking of adopting a run-of-the-mill logo akin to the likes of NBC and ABC. It was only when Manhattan Design, a hip New York graphic design collective, came on board that the...
It seems fair to say that network executive Pittman wasn’t the most PC of bosses. In fact, his casting strategy would today be considered something of an HR nightmare. InI Want My MTV, Pittman freely admitsthat he selected the station’s VJs primarily for their appearance: “We need a Black person, we need a girl next door, we need a little sexy sire...
The Buggles’s “Video Killed the Radio Star” seems like a no-brainer to kick off a station playing nonstop music videos. But program director Steve Casey claimed that he faced pushback from other creatives about the network’s first-ever promo. Although it reached number one in the band’s UK homeland, the track only peaked at No. 40 on this side of t...
Although the birth of MTV is widely regarded as one of the most important pop-culture developments of the 1980s, the majority of Americans didn’t even have the ability to witness it. That's because the moment that The Buggles’s “Video Killed the Radio Star” helped to kickstart the music video revolution could only be seen by New Jersey residentswho...
So everyone knows that The Buggles were the first act to be played on MTV. But what about the launch date’s other milestones? Well, Pat Benatar’s “You Better Run” was the first female-fronted promo to air; REO Speedwagon’s “Take It on the Run” was the first bit of concert footage screened, while their track “Keep On Loving You” was the first U.S. H...
“If you had said to someone in 1981, ‘Do you want to watch a music video?’ the person would have said, ‘I don't know what you’re talking about,’ because the phrase didn’t actually exist,” Tannenbaum told NPR 30 years after MTV launched. Perhaps little wonder, therefore, that several record companies couldn’t quite grasp how the station would benefi...
If you managed to stay awake long enough to watch MTV’s first 24 hours of existence, you’d have experienced several cases of déjà vu. Due to both the resistance of various record companies and the fact that the medium was still in its infancy, the network only had a small libraryof videos at its disposal—reportedly just 250. Nearly half that tally ...
- Jon O'brien
Feb 16, 2019 · Music Television, or MTV, was launched on August 1st, 1981 and was a channel created by Viacom Media Networks. This all really starts in 1977 with the possibility of the creation of specialty channels. Warner Cable, which was a division of Warner Communications, had launched the first two-way interactive cable television system in Columbus, Ohio.
Sep 15, 2020 · As his writing partner, Tannenbaum, explained it, MTV launched August 1, 1981, with the first in a limitless wave of “MTV is washed up” stories following shortly thereafter.
Launched on August 1st, 1981, MTV is an American television network whose original purpose was to air music videos introduced by video jockeys to promote bands, musicians and artists. It has expanded throughout the years to include music-based shows, awards show broadcasts, and reality programs, many of which have become famous in popular culture.
Jun 28, 2021 · But by late 1982 and into ‘83, MTV was starting to embrace diversity, showcasing videos by Michael Jackson and Prince. “I remember that everybody was so happy when ‘Little Red Corvette’ made MTV — that was a huge deal around the Prince camp,” Jam says. The Time was touring with Prince then, and Jam noticed the change.
Jun 4, 2008 · The Eighties. November 2000 Issue. Birth of an MTV Nation. Today, with more than 340 million viewers worldwide, MTV is a cultural phenomenon, a force that has changed the worlds of fashion,...
