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Loading... Just hours before delivering her daughter Emma, Heidi delivered the proposal for a pregnancy guide that would help other expectant parents sleep better at night. She was a mom on a mission — a mission that was only getting started.
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Jul 20, 2021 · Established in 1997, the What to Expect Project (WTEP) is a 501 (c)3 non-profit organization founded by Heidi Murkoff, leading maternal health advocate and author of What to Expect When You’re Expecting.
Jul 13, 2017 · Back in the early '80s, when Heidi Murkoff was a pregnant 23-year-old looking for books to help guide her through her months-long journey, she was dismayed at what she found on bookstore...
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Jul 11, 2024 · What to Expect creator Heidi Murkoff recently held a conversation with Dr. Gillispie-Bell to discuss pregnancy and postpartum care.
Sep 1, 2023 · Heidi Murkoff’s vision and dedication have made her a cornerstone in the global conversation on maternal and paternal health, and her work serves as a model for how to enact meaningful change.
In 1983, New Yorker Heidi Murkoff was navigating the early days of her first pregnancy with no idea of how to handle it. (“Let’s just say I didn’t always know what to expect,” she deadpans.)
Our initiatives and approach supports the world’s most vulnerable moms before, during, after pregnancy, and beyond. Special Delivery, a program that hosts baby showers for military moms-to-be and new moms stationed around the world.