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- It’s about trust. With the rise of ‘fake news’ and phony influencers, consumers are losing faith in brands and now turn to their peers for social proof. Customers are more likely to trust genuine reviews over a sales message. To help them decide between two similar products, Amazon users compare reviews.
www.similarweb.com › blog › ecommerceHow to Get Amazon Reviews: A Step-by-Step Guide | Similarweb
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Sep 17, 2018 · Fakespot gives it an F: more than 77 percent low-quality reviews. ReviewMeta also gives it a Fail. One of the reasons? 54 percent of the reviews were created in just over 34 days;...
I generally look first at products with a high rating and a lot of reviews and then read up on the details and complaints that people have. The main problem with Amazon is that if you switch from "Recommended" to "Highest Rated" they seem to completely ignore your search terms and present you with a ton of stuff that isn't what you're looking for.
Jan 30, 2023 · Efforts to find independent reviews of Amazon-exclusive products rarely turn up high-quality content; many sites just summarize Amazon reviews in an effort to collect search traffic...
May 19, 2021 · A study by Northwestern University’s Spiegel Research Center found that nearly 95% of shoppers read online reviews before making a purchase. But the authenticity of some Amazon customer reviews...
- Understand the algorithmic impact. Amazon is notoriously tight-lipped concerning its review methodology. However, certain factors – including how recently a review was written and whether the purchase was verified – carry significant weight.
- Leverage Amazon Vine. Amazon Vine is a program developed to help facilitate the collection of customer reviews for new and pre-release products on its platform.
- Encourage organic reviews. Encouraging organic Amazon reviews – reviews that naturally occur without manipulation or incentivization: Improves your credibility and trustworthiness.
- Respond professionally to negative reviews. Nobody likes a negative review, but they are an inevitable part of doing business. Responding professionally can have a significant impact on your reputation.
In fact, Trustpilot research indicates that almost 90% of shoppers look at reviews before they buy. Product reviews are often the deciding factor for many customers, so it's important to have a good system for monitoring them. Why manual Amazon product review analysis doesn’t work.
Mar 4, 2024 · For private label sellers and brand owners, getting positive product reviews on Amazon is crucial. Not only does it give shoppers confidence in the quality of your products, it plays a part in many of Amazon’s algorithms including the ranking of search results and the Amazon’s Choice badge.
