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      • Search is built to help you find accounts and topics of interest. It’s different from Feed, Stories, Reels and Explore because your input helps us figure out what to show you. Your search tells us what you’re looking for, and it’s noticeable when the results aren’t useful.
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  2. Aug 25, 2021 · Search is built to help you find accounts and topics of interest. It’s different from Feed, Stories, Reels and Explore because your input helps us figure out what to show you. Your search tells us what you’re looking for, and it’s noticeable when the results aren’t useful.

  3. The Instagram Search tool is the key to social media discovery. Knowing how to make the most of it can help you find new accounts and make it easy for other Instagram users to find you. Much like Google, the Instagram Search engine relies on data and algorithms to find content that’s relevant to you, your interests, and your account.

    • Shannon Jade
    • Why is Instagram search so important?1
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    • What Is Instagram SEO?
    • Free Instagram SEO Tool
    • Why Is Instagram SEO So Important?
    • Instagram SEO Ranking Factors
    • Instagram SEO FAQs

    Instagram SEO is the practice ofoptimizing your Instagram content to be discovered in search resultson the platform. When someone uses the Instagram search box to look up words related to your business, you want your account or content to appear near the top of the list—and Instagram SEO tactics can help you achieve this goal. Instagram search resu...

    Looking to boost your Instagram SEO game? Hootsuite’s free Instagram SEO tool is your ticket to increasing visibility, engagement, and followers on the platform. With a few simple steps, you can create SEO optimized captions for your Instagram posts and get them in front of the right audience. Here’s how to use it: 1. Select thetone and styleof you...

    There was a time when people primarily discovered new Instagram content through hashtags or the Explore page. Those days are over. Now, when people want to find specific types of content on Instagram (and other social media), they use the search bar. Hootsuite ran an experiment to test Instagram SEO against hashtags. Posts optimized for SEO saw 30%...

    SEO, in general, is a little bit art, a little bit science. Instagram SEO is no different. There’s no exact formula to rocket your account to the top of the search rankings. However, there are three specific Instagram SEO ranking factorsthat help the search bots understand what content to deliver in response to an Instagram search.

    Does Instagram have SEO?

    Yes, Instagram does use SEO (search engine optimization) to determine what shows up in user searches. Brands and creators can take advantage of Instagram SEO by optimizing their profiles, captions, and alt text for search.

    How do you SEO on Instagram?

    SEO on Instagram is very similar to SEO on other parts of the internet. You need to know what keywords you want to rank for, integrate those keywords into your content, captions, and profile, and make sure you follow the Community Guidelines.

    How do I add SEO to my Reels?

    You can add SEO to Instagram Reels by using keywords in your captions and video script, adding subtitles to your video, posting at the right time, and within your niche, and taking advantage of Instagram-specific features like Meta Verified.

  4. Dec 15, 2021 · Takeaways. The Instagram algorithm is actually a bunch of different algorithms, measurements, and processes. All of the posts ranked in IG’s Explore tab will be new accounts to you (or at least, accounts you don’t yet follow). Because of the sheer volume of content and accounts online, every social media platform needs to have an option to search.

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  5. Aug 27, 2021 · How Instagram Helps You Show Up In Search. Instagram understands that it is important for a users name to show up when their friends are looking for them. Here are a few practices listed by Instagram which users can use to show up in search results: Use a fitting handle and profile name.

  6. Mar 1, 2024 · Why Is Instagram SEO Important? With over 1.35B monthly global users on Instagram, SEO plays a significant role in both reach and discovery on the platform. Much like you would search a term into Google, you can use the search bar on the top of the Explore Page to find and discover accounts, keywords, hashtags, places, posts, and audio.

  7. Nov 10, 2023 · Why is Instagram so important that you should dedicate your time to getting found on the platform? Here are some stats to answer your questions: Instagram has more than 2.4 billion active users1.48 billion users you could potentially reach with the right Instagram SEO tactics .

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