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  1. www.reuters.com › business › retail-consumerNike Air Jordans are losing resale value. Is sneaker culture ...

    Sep 27, 2023 · Some investors are concerned the Jordan brand, a major source of sales for Nike, may be "losing steam," Bernstein analysts said on Sunday. Nike did not immediately respond to a request for...

    • Katherine Masters

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  3. www.one37pm.com › style › how-the-jordan-brand-isWhat Does the Future Hold for Jordan Brand? // ONE37pm

    Nov 20, 2018 · Jordan Brand isn’t what it used to be. It doesn’t carry the same weight as its parent brand, Nike, anymore. Its flagship products are slowing down; gone are the days where folks would wait in line outside in all types of weather for the next Jordan release. Instead, consumers are doing their shopping online.

    • Michael Sykes

  4. sports.yahoo.com › jordan-brand-leads-nikeJordan Brand Leads Nike Resurgence in Sales and Shares

    Jun 24, 2021 · Nike’s Jordan Brand continues its hot streak with revenue up 31% for the fiscal year ended May 31 to $4.7 billion. The gain comes on the heels of a 15% gain last year when the rest of Nike’s...

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  6. wwd.com › business-news › business-featuresMichael Jordan’s Legacy Still Fuels Jordan Brand Growth - WWD

    May 16, 2022 · The Jordan brand, whose Jumpman logo has become ubiquitous in the basketball and streetwear communities, posted sales of $4.7 billion in fiscal 2021 alone, an increase of 31 percent over the prior ...

    • Does the Air Jordan Brand slow down?1
    • Does the Air Jordan Brand slow down?2
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  7. www.33rdsquare.com › why-are-jordans-so-incrediblyWhy are Jordans so Incredibly Popular? - 33rd Square

    Oct 22, 2023 · By The Numbers: Air Jordan Brand Dominance. The Jordan Brand remains one of Nike‘s most valuable subsidiaries accounting for nearly 10% of Nike‘s annual revenue. Some stats that illustrate Jordan Brand‘s dominance: Founded: 1984; Earnings (2022 est): $3.6 billion ; Share of US shoe market: 11.5%; Number of employees: ~15,000

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  8. www.twoteachers.co.uk › post › air-jordan-a-billionAir Jordan: A Billion-Dollar Brand That Changed Sneaker ...

    Oct 27, 2023 · Building a Lifestyle Brand. In 1997, Michael Jordan retired from basketball for the second time, but that didn't slow down the Air Jordan brand. It continued to innovate and expand. The brand ventured into lifestyle wear, creating clothing lines, accessories, and even golf gear.

  9. www.sportico.com › business › commerceNike Revenue Tops $50B for First Time as Jordan Brand Sales Soar

    Jun 29, 2023 · Nike has signed a new crop of young NBA stars to promote the Jordan brand in Zion Williamson, Luka Doncic and Jayson Tatum. Last year’s No. 1 NBA Draft pick Paolo Banchero also signed with the brand. Nike’s stock is down 3% year-to-date to a recent $113; it dipped again in after-hours trading following the earnings release. The S&P 500 is ...

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