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  2. 10 design tips to follow when creating a logo. While the principles of a good logo may seem simple in theory, it can be tough to know where to start. That’s why we’ve compiled 10 logo design tips to help you put them into action, plus examples that show exactly why they work.

    • Understand why you need a logo. And why it needs to be great. — Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand.
    • Define your brand identity — You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is.
    • Find inspiration for your design — The hardest part of the design process can be the search for logo inspiration. Luckily we’ve got some tips for you that will make it really easy.
    • Check out the competition — The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid.
    • 10 Tips on How to Make A Good Logo
    • A Picture Paints A Thousand Words
    • Use Empty Space to Keep Your Logo Design Clean
    • Use Shapes to Think Inside The Box
    • Imagine Your Logo in Situ
    • Color Is Key For Good Logo Design
    • Be Literal with Your Logo
    • Be Authoritative with Your Logo
    • Create Visual Salience with A Pop of Color
    • Don’T Reinvent The Wheel When Designing Your Logo

    A logo is a visual representation of your brand, so why tell people what you do if you could just show them? Whether you hire a graphic designer or use a logo creator, be sure to use simple icons to communicate who you are. Remember the brand vibe we talked about earlier? The use of the plane and the sun here makes me feel excited and reminds me of...

    Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off”. The same thing applies to design. You want to make sure people can read your logo from a distance, or when it’s really small – keeping it “clean” (designer speak for “lots of blank space”) will achieve this. Here we can see how Savant Yoga has utilized b...

    Shapes are a really great way to make your logo stand out. For this logo for a law firm, we put the firm’s name inside boxes to achieve a professional look. This also helps with cross-platform branding, as a “boxed in” logo works well digitally, as well on letterhead, presentations, and merchandise such as pensor lanyards. Shapes with interesting g...

    Boy, wouldn’t this logo look great on a coffee cup! When designing your logo try to make sure you think about its intended uses – are you looking to use it on a uniform, or will it just be for your website design? You can use a Mock Up Generatorto see how your logo will look in situ. It’s also good to think about how you’re going to promote yoursel...

    Monochromatic doesn’t always mean black and white! Sometimes black and white can seem harsh on our eyes, especially if we’re trying to create a feeling of zen. You can use various shades of the same colorto create subtle contrasts within your logo. By using various shades of pink, Serenity has created a logo that is very calming – much like their s...

    Your name is Electric Box Productions, huh? Have you considered…putting electricity inside a box? Sometimes it really is that easy. If your name is a thing, make that thing your logo. Don’t be afraid to lean into the obvious, there’s a reason that Apple’s logo is, well, an apple. Brewery logos are notorious for being literal, like this Cigar City B...

    Be literal, but make sure it fits your organization. Some companies, such as non-profits, demand a level of seriousness that a production company or ice cream shop can get away without. Ask yourself: if I saw this logo for the first time, would I trust this company? Here Helping Hands have managed to create a logo that is both respectable but uses ...

    In our blog post “How to pick colors“we explained how color is the most valuable tool in a designer’s toolbox, and it’s no different when making a logo. In design, we call this “visual salience”. It’s a great term to use in casual conversation to impress your designer friends, and also a great way to create an impactful logo. One easy way to create...

    If it works, it works. Sometimes, your bakery just needs a logo with wheat on it. If it feels right to you then go ahead and use it. Have a look at your competitors and see what their logos look like, are there any common themes or colors? Once you’re done reading these logo design tips, check out Venngage’s handy guide for creating a Competitor An...

    • 4 min
    • 25.2K
    • Rachel Begg
    • Start With Your Story. Companies are created to make money -- it's not the most poetic statement, but it's the one you need to start with. And in order to make a profitable business, you need to be able to sell yourself just as well as your product.
    • Brainstorm Words That Describe Your Brand. Now that you have your story, it's time to take your logo draft from story to setting. Open Thesaurus.com and enter a term that best describes your product into the search bar.
    • Sketch Ideas Based on These Words. Armed with your why and a few keywords for direction, grab a pencil and paper and start sketching every idea that comes into your head.
    • Test Your Top Sketches With Your Buyer Persona. Once you've got a handful of different sketches on paper, take a step back and pick the top three concepts.
  3. Watch on. We’ve broken down how to design a logo in five beginner-friendly steps: Research your brand. Learn about logo design. Get color, font, and symbol ideas. Make a logo. Test and finalize. If you want to play around with a new logo design right away, you can jump into our logo maker at any time — it’s free to try!

  4. Mar 14, 2024 · What makes a good logo. How to trademark your logo. Best practices for logo design. Best logo design tools. How to design a logo with AI. How to design a logo FAQ. Ready to design your own logo? Start creating now. What is a logo?

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    Revolutionize Your Branding with Our AI Logo Maker. High-Quality Designs. Try it For Free! Stand Out from the Crowd with Our Unique Logo Designs. Get Started For Free!

  3. Use The #1 Online Logo Maker. Create Your Perfect Logo Fast & Easy. Get Started For Free. Change The Layout, Colors and Font on Your Logo. Free to Try, and Super Simple to Use.

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