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Hindi and Tamil movies formed a cultural touchstone for settled diasporic populations who engaged with representations from a perceived homeland, although Bollywood films were mainstreamed in South African society in the 1990s.
- Ned Bertz
- 2019
Feb 5, 2020 · From the mid-20th-century golden age Bollywood boom to the apartheid-era collapse of the industry and back again, here’s how the biggest film industry in the world found a second home in South Africa.
- Cassam Looch
- Editorial Manager
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This essay explores two aspects of the Bollywood “phenomenon” as it has played out, in the past decade, in South Africa — a part of the Indian diaspora where the popularity of Hindi-language Indian cinema has an established history.
- Ned Bertz
Nov 11, 2022 · Could it be that the periodic calls for boycotts that Indian films face – especially from supporters of the current right-wing government of Prime Minister Narendra Modi, or if the movie features a...
Jun 14, 2021 · As this study is only concerned with popular Indian films, it will continue to use the term ‘Bollywood’ signifying an intriguing ‘Indian cinema influence’ – that is, Bollywood has flourished internationally in terms of its popularity over the recent decades.
- Yanyan Hong
- 2021
Mar 11, 2021 · India’s most well-known film export – Bollywood – has had little success in the city. Older Dagbamba viewers were unimpressed by the Bollywood films that entered Tamale’s market in the mid...
In West Africa, lacking robust Indian diasporic networks, Lebanese traders introduced Bollywood films in the 1950s. They became immensely popular among African audiences in places like northern Nigeria and Senegal.
