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Jan 19, 2022 · Spotify, according to its numbers, controls just under a third (31%) of the global market, more than double that of Apple AAPL 0.0% Music (15%), its nearest rival. Indeed, Spotify has a bigger...
- Eamonn Forde
Jan 20, 2022 · Spotify was the largest music streaming service in the world as of the second quarter of 2021 with a market share of 31 percent, with Apple Music in second place at 15 percent, and Amazon...
- Jon Porter
- De-Genrefication of Music
- Free Subscription Tier
- Mood Playlists
- Autoplay
- Ending Apple’s Monopoly
- Playlist Curators Become Stars
- Your Personalized Year in Recap
- Songwriter and Producer Credits and Promotion
- The Problematic ‘Hateful Conduct’ Policy
- Artists Can Share Their Stories
Back in the CD era, being musically adventurous was an expensive luxury: How many people paid nearly $20 for an album they ended up not liking? But subscription services enable users to explore limitless artists, genres and sounds for $10 per month. Because of this accessibility, Spotify has become a boon to experimentation for music lovers and mus...
For many years, Spotify was criticized for its free (aka “ad-supported”) tier, which enables users to stream as much music as they want if they’re willing to sit through advertisements. Yet Ek and reps for Spotify insisted that the free tier was an effective on-ramp for paying customers. And the company’s steady rise in paid subscribers, which pass...
Not only have streaming services broken down many traditional boundaries between musical genres — they’ve recategorized many of them into “moods” via playlists that were first pioneered by Spotify. Since the early 2010s, the dedicated editorial team at the company has been making emotive and genre-less playlists, like Mood Booster, which includes h...
Prior to the streaming era, the concept of autoplay as we know it today did not exist. Given the limited user libraries of digital download marketplaces like iTunes, there were few real ways, without the user completing a purchase to beef up their personal library, to offer new suggestions of songs. But with the rise of streaming, DSPs like Spotify...
With the introduction of the iPod in 2001 and iTunes two years later, Apple quickly and completely dominated the legal digital music world, holding a whopping 69% of the digital sales market in 2009. Its closest competitor, Amazon MP3, lagged far behind with only 8% of the market share during that year. But Apple’s runaway reign over digital music ...
Spotify’s team of playlist curators (known as editors) can play a large role in a song’s success: A prime spot on popular playlists like Today’s Top Hits, Rap Caviar or New Music Friday is highly coveted. One of the first such curators was Tuma Basa, founder of Rap Caviar, Spotify’s hottest hip- hop playlist, who became a minor star in his own righ...
Spotify became the first DSP to offer listeners a personalized year-end review of listening habits with 2015’s “Year in Music.” This was swiftly rebranded as “Spotify Wrapped” in 2016, and although the offerings have grown in number each year, the concept has remained the same: Many music fans find their social media feeds filled with friends’ “Wra...
Music fans have long bemoaned the loss of liner notes, which fell by the wayside as music moved from CDs to digital platforms. That loss has been disastrous for songwriters, producers, engineers and others in the musical ecosystem whose work was previously acknowledged on album covers and CD booklets but now requires a Google search. iTunes debuted...
In what may be its highest-profile public relations misfire, Spotify attempted to sanction R. Kelly as uproar around long-standing sexual-misconduct allegations against the singer peaked in early 2018. The company has long had guidelines opposing “hate content,” which it has defined as content that “incites hatred or violence against a group or ind...
Spotify was the first streaming service to feature Stories directly on its platform — now known as Spotify Clips: Accessed by a tappable circular icon at the top left corner of playlists like Written by Mike Dean, musicians can record short videos to share and connect with fans just like on social sites like Snapchat, Instagram or Twitter. For exam...
Jan 31, 2023 · Spotify is widely considered to be the largest music streaming service in the world, although comparative subscriber numbers aren’t easily available for competitors Apple Music and Amazon...
- Jon Porter
Mar 14, 2024 · Spotify may be the biggest music streaming service in the world, but despite its arguably immense popularity and impressive number of subscribers, it hasn’t achieved global domination just...
Apr 5, 2024 · Today, roughly two decades later, Spotify stands as the world's leading music streaming platform, boasting over 600 million monthly active users. Let's explore Spotify's journey in shaping modern music consumption and the broader audio entertainment landscape. Key Insights.
We are the world’s most popular audio streaming subscription service with more than 615 million users, including 239 million subscribers in more than 180 markets. A message from our CEO, Daniel Ek. Spotify Founder and CEO Daniel Ek Discusses the Economics of Music Streaming. Life at Spotify. Learn More.
