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Featured. Weibo Watch: Telling China’s Stories Wrong. Trending. China Media May 24, 2024. China’s Intensified Social Media Propaganda: “Taiwan Must Return to Motherland” China Digital May 23, 2024. About the “AI Chatbot Based on Xi Jinping” Story. China Local News May 20, 2024. Knife-Wielding Woman Goes on Rampage at Guixi Primary School.
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Jul 6, 2021 · FIERCE COMPETITION. Weibo has grown at a fast clip since its launch in 2009 in a market where Twitter is blocked by the government. More than 500 million Chinese use Weibo to opine on...
- Weibo’s Humble Beginnings
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- Multi-Functional Appeal of Weibo
- Why Brands Use Weibo
- Want Weibo in Your Strategy?
On average, Chinese consumers each tend to own over eight social media accounts. Users have access to sophisticated and powerful social accounts like WeChat, Douyin, Little Red Book and China’s most established digital platform - Weibo. Launched in 2009, Weibo is a stalwart channel in the social media marketing world. It’s the largest microblogging...
Users of the platform aren’t limited to China. There are thousands of registered users living in Europe, the US and elsewhere in the world, sharing their life experiences with friends and family back home and abroad. In fact, in the UK alone there are estimated to be over 500,000 Weibo users. As well as its ability to reach Chinese audiences global...
The power of Weibo’s reach isn’t the only thing that makes it a vital channel for brands. Its range of functions are second to none, giving options for all kinds of content and campaign output. Interestingly, Weibo has a strategic partnership with Alibaba and is continuously growing its e-commerce capabilities, making it a big contender in the soci...
Often overlooked and underestimated by brands new to the Chinese social media market, Weibo can achieve exceptional results if it's used well. Content on the platform can be used to drive traffic to other more expensive or hard to reach channels by capitalising on Weibo’s viral communication style. It's fast-becoming the go-to platform for research...
Weibo is a master of reinvention and a true survivor of China’s digital evolution. In an ever-changing Chinese digital landscape, Weibo has kept its huge user base engaged with real-time news, consumer insights, gossip and trends and remained a keystone channel in successful digital strategies. It's crucial now, more than ever, to adapt and evolve ...
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