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- Lillian Xiao
- Seamless navigation. Great navigation allows visitors to easily locate information and find what they’re looking for. Without it, it can be hard for users to understand what to do when landing on your page.
- Responsive design. Responsive web design fluidly adjusts to accommodate your visitor’s device or browser, taking into account factors such as screen width, resolution, and screen orientation.
- Across the board consistency. A cohesive look and functionality throughout a website makes it feel whole, while also improving usability and learnability.
- Smooth performance. A good website design should load quickly, work properly, and give informative feedback when there’s an issue or delay. There are a variety of tools available to measure how quickly content loads on your site, such as Google’s PageSpeed Insights.
- Simple is best. The principle of simplicity is an integral part of any good website design. It is key to both the readability and usability of your website.
- Consistency. Good design is consistent in every way. Ensuring your designs are consistent across channels will help to build trust and credibility with your target audience.
- Typography and readability. You can’t expect people to read your content if it doesn’t look appealing. That’s why you need to choose fonts that work well with the content of your website.
- Responsive and mobile friendly. With the growth of mobile, creating a user-friendly, responsive website is crucial for your success. Did you know that nearly 60% of website traffic comes from mobile devices?
- Purpose Sets The Foundation
- Content Gives Meaning
- Visuals Keep People Engaged
- Harmony Makes A Design Sing
- Typography Shapes Perception
A website’s messaging and calls to action (CTAs) are key to supporting its goals. A site’s purpose can be as simple as promoting purchases, telling a company’s story, or providing tutorials. You should be able to capture your site’s intent in a sentence or two — think mission statement. A site design isn't something you should make up as you go alo...
Their site designmakes for a pretty package, but what's inside is what really matters. A site needs to have substance — not thoughtless filler content. —Jakob Nielsen, “10 Usability Heuristics for User Interface Design” Quality content is useful, clear, and guides your audience toward actions you want them to take. SEO should be planned for and wov...
Every design element should reflect and communicate a brand's identity. Photos, illustrations, and other graphics balance out text and break up the web page, giving the eyes a rest from reading. An exciting hero image makes a good first impression. Animated transitions and scroll-triggered effects keep people moving and take navigation from a mindl...
Every important element of a layout should work together — right down to its HTML and CSS. If the oversized button in a contrasting color doesn’t have good reasons for its nonconformity, it won’t feel right. Incongruities distract and interrupt the user experience. It’s hard to see the overall great when something feels off. On the same token, bad ...
— Beatrice Warde, “The Crystal Goblet” Typography is a vessel for thoughts. Along with the actual words, the shapes and stylization of letters convey meaning. Typography is like a decoder ring, translating an author’s ideas into a visual representation. Fonts should suit both the placement choice and tone of a design. Cursive typefaces may work wel...
- Jeff Cardello
What good web design is—and how it benefits your organization. The fundamentals of website design. Web design best practices you can apply with Figma. What is web design? Web design involves creating attractive, user-friendly web pages and web-based apps.
- A clear purpose. Without a clear purpose, your website will flop. And when we say purpose, we’re really talking about 'user intent.' Your website’s objective should be to help users accomplish their jobs to be done, so be sure you understand their needs and what they want to achieve when they search for your page.
- Quality content. Your website is only as good as its content. The best websites publish user-centric content designed mainly for their readers, not SEO.
- Outstanding UX and UI. Brilliant user experience (UX) and user interface (UI) design are among the most important web design rules and principles. Great businesses consider the user’s end experience from the very start of the web design process.
- Great performance. What goes on behind the scenes is just as important as what users see, so prioritizing performance is one of the most essential web design best practices to follow.
Dec 13, 2022 · 1. Purpose. Before you set out to build a website, know what your client wants to accomplish with it. Maybe it’s a personal portfolio to engage new clients or an ecommerce platform for dropshipping. Whatever the purpose, it should be the source of inspiration for the overall design.
Incorporating design principles into your projects will improve usability for your websites, influence how they’re perceived, and ultimately enable you to make the best decisions for both your users and your web design business. 20 Key Principles of Effective Website Design.
