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  2. The first Lelong designs were featured in Vogue magazine in 1913. Poor health caused the end of his career; Lelong retired from couture in August 1948 and only continued his perfume business. Lelong did not actually create the garments that bore his label.

  3. Lucien Lelong was born in Paris in 1889 and learned the bases of fashion and textile business from his father, a textile shop owner. He was later trained at the Hautes Etudes Commerciales in Paris at the age of 22 (from 1911 to 1913), and by 1914 he had already designed his first collection.

  4. Showed his first designs under his own name in 1923. Success seemed to come overnight. In 1924, he left the Madeleine district to settle at 16, avenue Matignon and file the articles of his perfume company.

  5. Lelong began introducing perfumes in 1924, the first being named simply "A", "B", and "C". (Remember, this was the age of Chanel No.5 and Rallet No.1 .) It would appear that no information is available as to who helped him create his fragrances.

  6. Established by Lucien Lelong, born in Paris (1889 to 1958) a couturier; established at 16 avenue Matignon, Paris in 1918; Parfums established in 1924; signature fragrance 'Tout le Long' launched in 1925.

  7. However, Lucien Lelong brought another mainstay for his core business to life earlier: in 1924, he launched his first perfumes, with names that rivaled the originality of Coco Chanel's numbered perfumes. He unceremoniously gave his perfumes letters as names. At first, the design of his flacons was just as simple; he simply didn't bother with it.

  8. Feb 16, 2024 · Paley had been working as a salesperson in Lelongs perfume department when the couple met. Paley became his muse, and in the years after the Wall Street Crash, when American dollars became...

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