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1997–2006, 2008–2012, 2015–2019 [note 1] On November 28, 2019, CBS Productions was made defunct, and replaced by CBS Television Studios .
Logo: It's the same as the 1983 CBS Theatrical Films logo, but " THEATRICAL FILMS " was replaced by " PRODUCTIONS ". Closing Variant: This is a still shot logo that has " IN ASSOCIATION WITH " above the logo. FX/SFX: Same as the 1983 CBS Theatrical Films logo. None for the closing variant. Music/Sounds: None.
- The Birth of CBS and The First Logo
- The CBS Eye Emerges
- Evolution of The CBS Eye
- The CBS Wordmark
- Modernisation and Simplicity
- The Impact of The CBS Logo
- Conclusion
This incredible network has quite a fascinating history that goes back to 1927. Can you believe it? That's almost a century ago! Back then, CBS wasn't called CBS; it had a different name: Columbia Phonographic Broadcasting System. Quite a mouthful, huh? You see, radio was the talk of the town during those early days, and phonographic recording was ...
Back in 1951, something extraordinary happened in the world of television. It was the year when the awesome CBS eye logo made its grand debut. Picture this: a visionary designer named William Golden conjured up a symbol that would forever change the face of the network. This iconic eye became more than just a symbol; it represented CBS's unwavering...
3.1. Simplification and Refinement
Back in 1960, they decided to give it a little makeover, you know, to make it even more visually captivating. They streamlined the logo by removing the border that used to surround the eye. It was like setting the eye free, allowing it to shine in the centre and make a statement. By removing the border, they wanted to emphasise the symbolic significance of the eye. It became the focal point, the star of the show if you will. And let me tell you, it worked like a charm! That simple act of simp...
3.2. Colour and Motion
1996 was when they decided to embrace the world of colour and revolutionise their logo. It was a big deal because up until then, that iconic CBS eye had been rocking the monochromatic look. But they were ready for a change, a visual transformation that would capture their commitment to innovation and adaptability. So what did they do? They infused their logo with vibrant shades of blue, giving it a new lease on life. This splash of colour not only caught the eye (pun intended) but also symbol...
In the late 1950s, CBS introduced a notable wordmark that made a statement. They went with a bold, uppercase serif fontto showcase the letters “CBS.” The choice of typography was quite deliberate, exuding a sense of authority and stability. It perfectly aligned with CBS' well-established reputation as a trusted news and entertainment source. Can yo...
If you look at the current CBS logo, you'll notice they've gone for a clean and refined approach. They've simplified their iconic eye icon, stripping it to its essence. It's no longer overly detailed or elaborate. Instead, it's a sleek and understated representation of an eye, exuding a sense of simplicity and elegance. CBS has chosen a sans-serif ...
The CBS logo, with its rich history and distinct visual identity, has played a pivotal role in shaping the perception of the network. It has become ingrained in viewers' collective memory, symbolising trust, quality, and reliability. The eye logo, in particular, has transcended its role as a mere visual representation, becoming an iconic symbol of ...
The CBS logo has evolved throughout history with the network's growth and achievements. From its humble beginnings as a radio network to its present-day status as a television broadcasting giant, CBS has relied on its visual identity to communicate its values and captivate audiences. With its unwavering gaze, the CBS eye has become an enduring symb...
The CBS Logo Evolution. CBS has had three effective trademarks in eighty years. It makes perfect sense for CBS to keep to a logo that’s effective and producing results. Though the original trademark is classic, the current one is just heroic. Let’s go through the two updates it has had so far. 1941 to 1951—The Original CBS logo
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The first logo. Was used from 1927-1931. The most famous and current logo of CBS. Is the “Eye” logo. Which has been used since 1951. The eye itself has gone through some small changes itself. And the current one has been used since 2020. The CBS logo used since 2020. The CBS eyemark, that has been modified a couple times, used since 1951.
The legacy CBS Productions logo was dropped in 2012, and it was replaced by the CBS Television Studios logo. On March 4, 2015, the CBS Productions logo was used to appear on CSI: Cyber globally as a legacy credit to honor the entire franchise, but the logo was dropped when the show was cancelled, and all future CBS shows would carry the CBS ...
