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Jul 31, 2023 · A 21-year-old inventor named Philo Farnsworth invented the television in 1927, but it took at least a decade to perfect the TV set. Then it took several more years to make the television a household staple. In 1939, the first broadcast TV program aired, and the first licensed TV commercial hit airwaves in 1941. The very first TV commercial.
In 1946, 8,000 US homes owned TV sets, and by 1960 that number increased to 45.7 million—so began the Golden Age of TV advertising. Brands started to push the boundaries of commercial marketing and tried out jingles, storytelling tactics, celebrity endorsements, infomercials, and comedic relief.
The first TV ad ran on July 1st, 1941, before a game between the then-Brooklyn Dodgers and the Philadelphia Phillies. It was short, it was simple, and it cost $9. And it started an incredible shakeup in advertising.
- Daniel Southwell
May 24, 2023 · 1941-1955: TV Advertising Is Born. In June of 1941, the FCC lifted its ban on TV advertising, and commercials hit the airwaves one month later. The ad for Bulova watches above became the first commercial on television — or at least the first legal one. Any TV advertising tests that aired before weren’t compensated due to regulations.
The first TV ad broadcast in the U.K. was on ITV on 22 September 1955, advertising Gibbs SR toothpaste. The first TV ad broadcast in Asia was on Nippon Television in Tokyo on 28 August 1953, advertising Seikosha (now Seiko), which also displayed a clock with the current time. United States
Jul 11, 2019 · Television advertising started simply in the early 1940s, with the United States Federal Communications Commission (FCC) issuing commercial licenses to 10 US stations. Then, as TV technology evolved—with color pictures, more channels, and increased distribution—the industry quickly grew into a moneymaking behemoth.
Armando Testa Set up a full-service advertising agency in 1956, specializing in the new medium of television advertising. He was inspired by Eastern European animation techniques, and often use simple graphics like the blue hippo.
