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The first naming rights sponsor was the South Australian Brewing Company (SABC) who utilised the fixture to promote West End Draught. SABC was responsible for the coining of the 'Showdown' name for the rivalry. Balfours. Balfours, a South Australian wholesale bakery, became the naming rights sponsor for the Showdown in 2008.
- This Bud's to Blame
- The Astros Learned A Valuable Lesson
- It's Not Just Corporate Names That Can Embarrass You
- Not All Companies Want Naming Rights
If you thought Anheuser-Busch's only advertising breakthroughs were Clydesdales and talking frogs, think again. In 1953, the brewery wanted to buy the naming rights for Sportsman's Park, the home of the St. Louis Cardinals, and rename the park "Budweiser Stadium." National League President Ford C. Frick wasn't so hot on naming a stadium after booz...
When a team sells its naming rights to a corporation, even the mascots are crossing their fingers that nothing goes terribly and embarrassingly wrong during the life of the deal. Just ask the Houston Astros. The team thought it had pretty much taken care of naming its beautiful new stadium when it signed a 30-year, $100 million deal with a local en...
The University of Missouri learned this one the hard way. When Mizzou opened its new basketball arena in 2004, it bore the name "Paige Sports Arena." The titular Paige was Elizabeth Paige Laurie, the daughter of Wal-Mart heiress Nancy Laurie and her husband Bill. The couple had donated $25 million to help build the arena. This name seemed like an ...
When the St. Louis Rams moved to town in 1995, they played the first half of their home slate in Busch Stadium while waiting for their new dome to open. The team then moved into the Trans World Dome, named after Trans World Airlines. Unfortunately TWA could lose money as quickly as the "Greatest Show on Turf" Rams offense could score touchdowns, a...
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4 days ago · 2021: Brentford 2-0 Swansea City. 2022: Nottingham Forest 1-0 Huddersfield Town. 2023: Luton Town 1-1 (6-5 pens) Coventry City. 2024: Southampton 1-0 Leeds United. Here's a list of the clubs promoted to the Premier League since the naming of the division, plus all of the playoff finals since they began following the 1986-87 season.
Sep 23, 2022 · The early days of naming rights sponsorships . Naming rights have their roots in the USA. William Wrigley, the chewing gum entrepreneur and owner of the Chicago Clubs, had the team’s baseball stadium renamed to “Wrigley Field” as far back as 1926. The Schaefer Stadium is an early example of the sale of naming rights to a company that wasn ...
Sep 29, 2020 · In 2000, CMGI, the American tech and venture capital firm agreed a 15-year naming rights contract on the home stadium of the NFL’s New England Patriots (paying USD 7.6 million annually) – but the deal did not last much longer than after the first kick-off of the first game: when the dot-com bubble burst, the company’s stock price fell by 99%.
11 hours ago · Deadline was the first the report the news. Roberto Clemente spent 18 years in MLB, leading the Pirates to two World Series titles (1960 and 1971) and earning 15 All-Star nods and the 1971 World ...
11 hours ago · The first mayor of Austin, Edwin Waller, named the creek, and the bridle path beside it got the same name. That path formed the basis for the Shoal Creek Greenbelt Trail. Riley, an avid bicyclist, became increasingly involved in community efforts to improve the Shoal Creek corridor during the 1990s.
