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- In 1997, CoverGirl launched what is now the famous slogan, "Easy, breezy, beautiful..." This was meant to imply the products would give the user a natural look. This eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted.
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Shutterstock. While many people often think of contouring as a modern beauty trend, it actually has deep roots. Contouring has long been used in the theater, and, as a mainstream beauty style, it was popularized by CoverGirl in the 1960s. CoverGirl actually used contouring as a marketing tactic.
History. CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand. [2] . Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus .
Nov 28, 2017 · Department stores and mass retailers, once the go-to for cosmetics shopping, have also ceded their market share to popular specialty stores like Sephora and Ulta. As a result, sales of traditional makeup brands declined by 1.3 percent in 2016, compared to a 42.7 percent increase for independent brands.
Mar 5, 2022 · COVERGIRL is a beloved American brand encouraging authenticity, diversity and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for...
- Charles Tang
Apr 23, 2021 · In the nineties, Taylor skyrocketed to fame as the youngest model to ever get a CoverGirl contract, and at the same time, modeled for nearly every major designer and magazine. Despite her huge ...
- Jessica Matlin
Mar 20, 2018 · Fast-forward to the present day, where that same bravery kicked in when Ojo, who joined CoverGirl in the fall of 2016, gave the brand a makeover by changing its slogan, “Easy, Breezy, Beautiful CoverGirl,” to “I Am What I Make Up” after just a year at the company. Ojo and her team added more brand ambassadors to round out their roster.
Oct 10, 2017 · October 10, 2017. Courtesy of Instagram. After 60 years of selling LashBlast Volume Mascara and Clean Whipped Creme Foundation with the sing-song slogan, "Easy, Breezy, Beautiful, CoverGirl,"...
