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  1. Jul 18, 2023 · Research shows that social media helps people accomplish self-determination goals. When people’s social media use is based on their self-determined motivation, they feel happier. Image by Joseph ...

  2. Nov 15, 2011 · Other factors play a much smaller role—14% of users say that connecting around a shared hobby or interest is a major reason they use social media, and 9% say that making new friends is equally important. Reading comments by public figures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media ...

    • Which Social Media Platforms Are Most Common?
    • Who Uses Each Social Media Platform?
    • Find Out More

    YouTube and Facebook are the most-widely used online platforms. About half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, Twitter (X) and BeReal.

    Usage of the major online platforms varies by factors such as age, gender and level of formal education. % of U.S. adults who say they ever use __ by …

    This fact sheet was compiled by Research Assistant Olivia Sidoti, with help from Research Analyst Risa Gelles-Watnick, Research Analyst Michelle Faverio, Digital Producer Sara Atske, Associate Information Graphics Designer Kaitlyn Radde and Temporary Researcher Eugenie Park. Follow these links for more in-depth analysis of the impact of social medi...

  3. Apr 7, 2021 · In a pattern consistent with past Center studies on social media use, there are some stark age differences. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social ...

    • Sara Atske
    • Why do people use social media?1
    • Why do people use social media?2
    • Why do people use social media?3
    • Why do people use social media?4
    • Social media started in the early 2000s. MySpace was the first social media site to reach a million monthly active users – it achieved this milestone around 2004.
    • Facebook dominated the social media market for a decade, but five other platforms also have more than half a billion users. With 2.3 billion users, Facebook was the most popular social media platform in 2019.
    • Some social media sites are particularly popular among specific population groups. The aggregate numbers mask a great deal of heterogeneity across platforms.
    • In rich countries, almost all young people use social media. From a back-of-the-envelope calculation, we know that if Facebook had 2.3 billion users in 2019, then at least 30% of the world was using social media.2 This is just an average – usage rates were much higher for some world regions, specifically for some population groups.
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  5. Learn how people use social media platforms for various purposes, such as keeping in touch, entertaining themselves, finding content, and making purchases. See the latest statistics and examples of social media marketing for your business.

  6. Aug 29, 2014 · In the same way, interactions via social media make visitors feel connected without the difficulties and complexities of face-to-face interactions. Compared to interactions with computers ...

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