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Apr 28, 2023 · Advertisement. 1964 to 1986: Kia’s “Q” Logo. If you had trouble deciphering the new "KN," then you may want to sit this one out because what looks like an upside-down "Q" and green adds...
- Meet Kia
- The Evolution of Kia
- Roadblocks Along The Way
- The Meaning of Kia’s Logo and Kia’s Logo History
- Kia Today
- Lessons Learned from Kia
We’ll take a deeper dive into Kia’s evolution in a moment, but if you aren’t familiar with the car brand, let’s provide a brief overview. Founded in 1944 by Kim Chul Ho in Seoul, South Korea, Kia has grown to be a key player in the competitive automobile industry. Before entering the automobile industry, Kia started in a different market, bicycles....
1944: The early days of Kia
Born in 1905, Kim Chul Ho, founded Kia at the age of 39. Before Kia was named “Kia,” Kia was called Kyungsung Precision Industry. Ho founded Kia as a company focused on making bicycle parts and steel tubing, rather than automobiles.
1952: Kia becomes Kia Motors
In choosing the name “Kia,”Ho chose a word that translates to “the rise of Asia,” and a word that was a shortened version of the past company’s name. This new name showcased the brand’s plan for innovation and creativity, all coming out of Asia. It took time for Kia to learn about the automobile industry and release its first vehicle. Even though its name changed, Kia produced the first Korean bicycle in 1952. By 1955, Kia’s bicycles were becoming rapidly popular, and this led the company to...
1972: Kia receives licensing to manufacture cars
Once Kia received the green light to manufacture automobiles, Kia set out to build a manufacturing plant for production. This plant was opened in 1973 and was called the Sohari Plant.
The first roadblock Kia faced, that we want to highlight, was in 1981. Chun Doo-hwan was a new military dictator who wanted to consolidate the automobile industry. Since Kia had to comply with this order, Kia was forced to temporarily stop the manufacturing of their passenger vehicles and put their focus elsewhere. This was soon after the brand had...
Every brand’s story is different. Some keep the same logo for decades, others mix up their logo every few years, and others have a logo that has never been changed. For Kia, not only have they updated their logo through the years, but they have two separate logos. This may seem like a confusing strategy, but it works for the brand. Rather than havi...
Almost 80 years since Kia was first founded, Kia has grown to be a global competitor in the automobile industry. In 2019, Kia ended the year with an annual sales revenue of $2.8 million. The overseas automobile market is an extremely competitive one, but Kia has managed to solidify its rankings as the second-largest car manufacturing company in Sou...
While other car brandshave gone through countless logo redesigns, Kia has kept their redesigns minimal, only going through a significant rebranding recently, in 2021. Looking at Kia’s logo evolution, there are a few lessons we can all learn. The first is to keep your logo consistent with your brand’s mission. Kia’s logo design is intentional and sy...
Feb 24, 2024 · Kia has adopted a unique logo strategy, using two separate logos for the international and local markets. The international logo is a simple, sleek “K” while the local market logo is a...
May 16, 2023 · According to Kia’s in-house design team, the new logo stands for “Symmetry, Rhythm, and Rising” and embodies the brand’s determination to lead change and innovation. The dynamism of...
Aug 29, 2022 · Why does KIA have two logos? KIA Motor Company has two logos in operation, one the wordmark that we are all familiar with, and the other an emblem that is unique to KIA automobiles manufactured for the South Korean market.
Jul 9, 2022 · Why Does Kia Have Different Logos. Kia uses two different logos in the international and domestic markets. The domestic version contains an inverted tick that looks like the letter “K”. Meanwhile, the 2022 Kia logo that uses internationally is the black one that has been launched in 2021. Final Thoughts
Jul 7, 2023 · The logo comes in two primary colour variations: the original red, which represents the brand's heritage, and black. Typically, it is presented against a clean white background. At first glance, Kia's current logo appears as a contemporary, geometric form, skillfully crafted with lines and strategically placed white spaces.
