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Jun 20, 2023 · By Molly Innes 20 Jun 2023. Procter & Gamble’s chief brand officer Marc Pritchard is urging marketers to “reset” the creative bar across insight, inclusion and impact to drive market growth for their brands. “That’s the next reset – creativity that grows markets,” he said, speaking at the Cannes Lions International Festival of ...
Marc Pritchard, Procter & Gamble. The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and performance. From March 2020 ...
Feb 17, 2023 · Artificial intelligence (AI) and algorithms are increasingly key pieces of technology for Procter & Gamble (P&G) as it aims to improve advertising efficiency and effectiveness, brand chief Marc Pritchard said during a livestreamed keynote at the Association of National Advertisers (ANA) Media Conference Thursday.
Description. For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer.
Jan 29, 2017 · Published on January 29, 2017. Marc Pritchard speaks at the IAB Annual Leadership Meeting. Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital ...
Jan 29, 2021 · Procter & Gamble (P&G) is 183 years old, but its top marketer Marc Pritchard wants each of its brands to think, and act, like a startup. He tells The Drum how encouraging his teams to focus on ...
Jan 21, 2020 · Here we interview nominee Marc Pritchard, chief brand officer at P&G. ... In 2010, Procter & Gamble embarked on what it called “brand-building 2020” – its marketing vision to create mass ...
