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Feb 13, 2015 · "Virtual reality, photospheric imaging, and augmented reality are all technologies that aren't necessarily new," says Doug Wadleigh, senior vice president of global brands at Mattel, "But it's our ...
Dec 14, 2023 · The company’s current head of global toy brands, Doug Wadleigh, is set to take on Beardall’s responsibilities in the new year. TAGS: Chris Beardall , David Voss , development , Doug Wadleigh ...
Feb 13, 2015 · Mattel also says it will sell exclusive experiences through physical reels, finding, in the words of Mattel’s Doug Wadleigh, that kids like to have “a collectible they can keep in their room.”
Apr 1, 2022 · Wadleigh is an industry veteran having held leadership positions within prominent global companies, including Mattel and Warner Bros., as well as disrupters, including Baby Box. Co. and Loot Crate. During his 20-plus-years career at Mattel, he successfully set both creative direction and brand strategies for brands including Hot Wheels, Disney ...
Feb 14, 2014 · Mattel Signs New Five-Year Deal to Produce WWE Toys (EXCLUSIVE) By Marc Graser. Mattel will enter WWE ‘s ring for another five years, with the world’s largest toymaker pinning down a new deal ...
Nov 14, 2023 · Spin Master, a global children’s entertainment company has announced Chris Beardall, president, toys and chief commercial officer will retire as of Dec. 31.Doug Wadleigh, currently head, global toy brands, will succeed Chris as the new president, toys, beginning in January, reporting to Max Rangel, global president and chief executive officer.
Feb 13, 2015 · "View-Master has alway been about one thing, and that is letting consumers explore their world," says Doug Wadleigh, SVP and GM of Mattel's Toy Box division.
