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May 13, 2021 · A glittering generality is a vague, "feel good" statement that people are predisposed to want to identify with because of how they see it linking to what they already believe, or want to believe. They are often used in advertising or political campaign slogans, sayings or catchphrases.
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Feb 7, 2022 · A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns.
Feb 14, 2024 · Glittering Generalities is a persuasive technique often used in advertising, politics, and propaganda. It involves the use of vague, emotionally appealing words or phrases that lack specific details or evidence.
Sep 8, 2019 · A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases). Using them has been described as "name-calling in reverse." Examples of words commonly employed as ...
Glittering Generalities: Propagandists employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values.
Jun 21, 2015 · Glittering Generalities is one category of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It’s a device often used by the media and in political rhetoric to persuade us to approve and accept something without examining any evidence.
Glittering generalities, also termed as glowing generalities, empty vessels, virtue words, or loaded words, are phrases which appeal to the emotions without substantial information. They often refer to the strong abstract words used in political campaigns and advertisements.
a word or phrase that is used primarily to appeal to a person's emotions and values: They used glittering generalities like “freedom,” “civilization,” and “democracy” to boost support for the movement without talking about how to achieve those lofty goals.
3 days ago · Overview. glittering generalities. Quick Reference. Platitudes, clichés, superficially convincing but empty phrases; the phrase is first recorded in a letter from the American lawyer Rufus Choate (1799–1859). From: glittering generalities in The Oxford Dictionary of Phrase and Fable » Related content in Oxford Reference. Reference entries.
