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May 13, 2021 · A glittering generality is a vague, "feel good" statement that people are predisposed to want to identify with because of how they see it linking to what they already believe, or want to believe. They are often used in advertising or political campaign slogans, sayings or catchphrases.
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Feb 14, 2024 · Glittering Generalities is a persuasive technique often used in advertising, politics, and propaganda. It involves the use of vague, emotionally appealing words or phrases that lack specific details or evidence.
Sep 8, 2019 · A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases). Using them has been described as "name-calling in reverse." Examples of words commonly employed as ...
Feb 7, 2022 · A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns.
Aug 8, 2018 · Alert readers will recognize that glittering generalities are the mirror image of name-calling words. One technique encourages us to reject ideas or people without considering the evidence; the other hopes we will approve of ideas or people without considering the evidence.
Apr 24, 2024 · Glittering generalities is a propaganda technique that employs emotionally appealing words and phrases to evoke positive feelings without providing concrete evidence or substantive information. It relies on vague, abstract language to create an impression of credibility, authority, or virtue.
Glittering generalities, also termed as glowing generalities, empty vessels, virtue words, or loaded words, are phrases which appeal to the emotions without substantial information. They often refer to the strong abstract words used in political campaigns and advertisements.
a word or phrase that is used primarily to appeal to a person's emotions and values: They used glittering generalities like “freedom,” “civilization,” and “democracy” to boost support for the movement without talking about how to achieve those lofty goals.
Overview. glittering generalities. Quick Reference. Platitudes, clichés, superficially convincing but empty phrases; the phrase is first recorded in a letter from the American lawyer Rufus Choate (1799–1859). From: glittering generalities in The Oxford Dictionary of Phrase and Fable » Related content in Oxford Reference. Reference entries.
