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Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works. Learn the theories on how advertising works and how consumers make decisions. Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Create campaign briefs, calendars and manage various internal and external team members to ensure optimal execution and meeting goals and timelines. Proven track-record of developing, executing and meeting performance objectives for successful integrated marketing campaigns. Partner with internal Polycom corporate teams and external data ...
Before beginning an advertising campaign for its new Lite-Life Whole Grain Bread, the All Rise Company had to determine if the product's 600 milligrams of sodium would affect initial purchases and brand loyalty. Before developing the creative strategy and the media strategy for the new bread, All Rise most likely had to conduct research on
Aug 26, 2023 · The marketing mix is a foundational concept in the realm of marketing that outlines the various factors a company can control to influence consumers’ purchase decisions. Traditionally, this mix is composed of four main components, known as the four Ps: Product, Price, Place, and Promotion.
Jan 26, 2024 · 2. Your target audience. 3. Your message and creative. 4. Your competitors and market. 5. Your testing and optimization. Be the first to add your personal experience.
A good marketing mix should have the four Ps — product, price, placement, and promotion. The right distribution strategy helps in ascertaining that the product is made available at the right time, at the right place, and in the most convenient way. This will, in turn, boost your customer satisfaction and overall product sales.
Aug 13, 2021 · In the marketing mix, the term “product” means the solution that the customer wants and needs. In this context, we focus on the solution rather than only on the physical product. Examples of the product include: The Tesla Model S, a premium electric car. A Stay at a Holiday Inn Express, a low-price national hotel chain.
