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This decision turned Old Town Road into a trending conversation around the world and later pushed it to #1 on Billboard’s top 100 for 17 consecutive weeks. Shortly after in March 2019 (after an intense bidding war), Lil Nas X signed with Columbia Records. Lil Nas X made Twitter friends, built a strong, connected audience and made everyone laugh.
Apr 5, 2019 · Lil Nas X may seem like an overnight success, but his breakthrough is the product of a years-long, 21st-century marketing plan — one which has been banned from Twitter for its reliance on spammy ...
