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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill ...
Mar 12, 2008 · LaSalle was the second-most successful companion car of its time, and probably the one best remembered for its role. The companion cars grew from GM’s mid-1920s realization that its automotive product line was not a smooth and unbroken one; if a Chevrolet owner wanted to work his way up to a Cadillac, he would face some fairly big financial ...
Apr 29, 2019 · The LaSalle’s reputation for being a fine-driving automobile began at its inception in 1927. Designed to fill the perceived price gap between Cadillac and Buick, the LaSalle was one of a myriad of General Motors companion cars offered beginning in the 1920s.
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Sep 23, 2018 · The La Salle marque was one of General Motors’ “junior division” experiments of the 1920s and 1930s. Most famous, and lasting, of these was Pontiac, a lower-priced Oakland meant to bridge the gap between Oakland and Chevrolet.
LaSalle was a brand of automobiles introduced in 1927. LaSalle was created by General Motors in order to give the Cadillac brand a lower-priced, more accessible companion. Although LaSalle sat beneath Cadillac, their cars were built using many Cadillac components, and featured an air of quality similar to its bigger brother.
Beyond its mechanical prowess, the 1927 LaSalle is widely regarded as a milestone vehicle and a pacesetter for automotive design. Period ads describe its “charm of appearance” and picture various models in fashionable European settings.
Mar 16, 2001 · If the birth of the modern concept of styling in the North American automobile could be time-dated, it would be placed at 1927. That’s the year General Motors introduced the LaSalle to fill the price gap between Buick and Cadillac.
LaSalle helped Cadillac make it through the Depression on top by providing affordable companions to the luxurious Caddys. Find out how they did it.
He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.
The LaSalle was about seven inches shorter than a Cadillac. The vehicles were given the designation Series 303 and were comprised of five body types. The entry-level LaSalle was priced at $2685, only $100 more than its competition's equivalent model. All 1927 LaSalle's sat atop a 125-inch wheelbase.
