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  1. Dictionary
    Good·will
    /ˌɡo͝odˈwil/

    noun

    • 1. friendly, helpful, or cooperative feelings or attitude: "the plan is dependent on goodwill between the two sides"
    • 2. the established reputation of a business regarded as a quantifiable asset, e.g., as represented by the excess of the price paid at a takeover for a company over its fair market value.
  2. The meaning of GOODWILL is a kindly feeling of approval and support : benevolent interest or concern. How to use goodwill in a sentence.

  3. GOODWILL definition: 1. friendly and helpful feelings: 2. part of a company's value that includes things that cannot be…. Learn more.

  4. Jun 28, 2024 · Goodwill is an intangible asset that accounts for the excess purchase price of another company. Goodwill includes proprietary or intellectual property, brand recognition, and...

  5. a feeling of benevolence, approval, and kindly interest. modifier resulting from, showing, or designed to show goodwill. the government sent a goodwill mission to Moscow. a goodwill ambassador for UNICEF. willingness or acquiescence.

  6. Goodwill is an intangible asset that represents the value of a companys reputation, customer loyalty, and overall brand image. It is the premium a buyer is willing to pay above the fair market value of a company’s net assets during an acquisition.

  7. Apr 18, 2024 · The term goodwill refers to the good name of faith and trust of customers that an organization gains after given outstanding level of products and services consistently, resulting in an increase in the valuation of the business. This is an intangible asset.

  8. noun. /ˌɡʊdˈwɪl/ [uncountable] friendly or helpful feelings towards other people or countries. a spirit of goodwill in international relations. a goodwill gesture/a gesture of goodwill. The President is on a goodwill visit to Japan. Given goodwill on both sides, I am sure we can reach an agreement.

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