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  1. 3 days ago · Supreme founder Jebbia said the sale will allow the brand to focus on "our customers, while setting us up for long-term success." VF bought Supreme in 2020 for $2.1 billion from Jebbia and two ...

  2. 3 days ago · Download as PDF. Paris, France and Denver, CO (17 July 2024 – 8am CEST) - EssilorLuxottica, a global leader in the optical industry, and VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced that they have entered into a definitive agreement for EssilorLuxottica to acquire the Supreme ® brand from VF for $1.5 billion in cash.

  3. 3 days ago · Italian company EssilorLuxottica announced Wednesday that it’s buying Supreme for $1.5 billion in cash from VF Corp. , the parent company of Vans and Dickies, which bought the brand for $2.1 ...

  4. 3 days ago · VF Corp is selling Supreme to French-Italian eyewear maker EssilorLuxottica for $1.5 billion. ... This is the first time that the company has invested in a clothing brand, but it is confident ...

  5. 3 days ago · The acquisition follows VF Corp.’s initial purchase of Supreme in 2020 for $2.1 billion, highlighting the brand’s substantial growth and impact in the fashion sector.

  6. 2 days ago · Less than 48 hours after eyewear conglomerate EssilorLuxottica — whose brand portfolio includes Ray-Ban and Oakley, among others — announced its purchase of Supreme from VF Corp, Supreme’s ...

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  8. 3 days ago · The deal price represented a comedown from the $2.1 billion VF paid for the brand four years ago. Since VF acquired Supreme in 2020 buzz around streetwear has cooled as some consumers — and luxury brands, which co-opted its aesthetic, marketing tactics and hero products like sneakers and puffer jackets — turned away from the category.

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