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1 day ago · The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 120 countries worldwide.
4 days ago · The LEGO company is one with a long history of creating unique sets built by kids and adults. The design process of a complex set begins with a simple idea before eventually reaching store...
8 hours ago · facebook /. linkedin /. The LEGO Group has appointed Publicis One as its new global media agency. The agency was selected after an 18-month pitch, which included incumbent agency Initiative. As ...
5 days ago · The turnaround is apparent in the company’s financials: Lego Group’s revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
6 days ago · The LEGO Group announced two stunning new additions to its LEGO Botanical Collection: a LEGO Plum Blossom and a LEGO Chrysanthemum. Timeless gifts for a plant lover or perfect for creating an elegant floral display for your home, both new sets are designed to provide an immersive building experience for adults that lets creativity bloom.
1 day ago · By Brian Bonilla. Published on July 01, 2024. The Lego Group has appointed Publicis as its global media agency following a competitive review. The toy brand’s account will be handled by a ...
1 day ago · The Lego Group has selected Publicis One as its global media buying and planning agency of record following an 18-month competitive pitch process. IPG Mediabrand agency Initiative was the incumbent and repitched for the account.
