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  1. Horst M. Rechelbacher (1941 – February 15, 2014) was an Austrian American businessman who was the founder of the cosmetics company Aveda Corporation and Intelligent Nutrients. His interest in developing products without toxic chemicals launched the market for natural cosmetics in the United States.

  2. Learn about the founder of Aveda, a pioneer of holistic beauty and a champion of environmental responsibility. Discover the brand's history of caring for people and planet since 1978.

  3. Learn how Horst Rechelbacher, the founder of Aveda, transformed the beauty industry with his vision of holistic wellness and environmental responsibility. Read tributes from his colleagues and peers who were inspired by his leadership and passion.

  4. Horst Rechelbacher, an Austrian-born hairstylist who went on to found Aveda, a company whose pledge to eliminate toxic chemicals from its products helped give rise to a vast market for so-called...

  5. Feb 16, 2014 · The founder of Aveda and Intelligent Nutrients, a pioneer of natural beauty, passed away in 2014 after battling pancreatic cancer. He was praised by former colleagues for his vision, passion and leadership in the industry.

  6. The Legacy of Horst Rechelbacher. Aveda Founder, the late Horst Rechelbacher once said, “If it’s not love, stop doing it.” It’s an approach to life that he cultivated over many years spent exploring the connection between feeling and looking good.

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  8. Feb 18, 2014 · Horst Rechelbacher, the founder of Aveda Corp., owner of a line of upscale organic salon products, and game-changer in the world of beauty products who brought Earth-friendly production...

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