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Feb 1, 1999 · Segmentation of Cinema Audiences: An Exploratory Study Applied to Young Consumers. February 1999. Journal of Cultural Economics 23 (4):257-267. DOI: 10.1023/A:1007538005838. Source. RePEc....
Results showed that there are four segments of cinema audiences, i.e., solitary, apathetic, enthusiastic, and social group. The ANOVA test confirmed that the four segments were appropriate since it created more differentiated and consistent clusters.
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Global Cinema revenue forecast in million US$ in 2027; Key players in the Cinema market; For the markets. Global segment sizes in billion US$ and growth rate; Revenues in 2017 in billion US$...
Budget. $10 million. Box office. $42 million [2] Twilight Zone: The Movie is a 1983 American science fiction anthology film produced by Steven Spielberg and John Landis. Based on Rod Serling 's 1959–1964 television series of the same name, the film features four stories directed by Landis, Spielberg, Joe Dante, and George Miller. [3]
In other words, is it possible to segment the audience according to the benefits sought in cinema attendance? Should the answer to this be affirmative, we will pose the following questions in relation to the groups identified: 2. Are their cinema attendance habits different? 3. Do they place different values on cinema characteristics? 4.
- Manuel Cuadrado, Marta Frasquet
- 1999
Moviemaking in North America: quantity and qualities. The number of movies released in the U.S. and Canada still has a long way to go to catch up with its pre-pandemic standards. In 2022, theaters...
The aim of this paper is paper aims to segment classic theatre audiences based on their attendance frequency and identify major socio-demographic characteristics of each segment. A self-completion questionnaire was developed upon analysis of previous studies and was distributed to the population in an area of about 50 km around Osijek.
