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99 Francs is a 2000 novel by French writer Frédéric Beigbeder. The book was released in France in August 2000 through Grasset & Fasquelle and has since been re-released under the titles € 14.99 and € 5.90. Shortly after the book's initial release Beigbeder was fired from his advertising job after his employers read 99 Francs. In 2007 the book was adapted into a film by the same name that was direc... Wikipedia