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Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers.
Taboola was founded in 2007 [3] by Adam Singolda. [4] The company was founded in Israel [5] and initially provided a recommendation engine for video content. [3] The company headquarters were later moved to New York City. [6] Taboola raised $1.5 million in funding in November 2007. [7]
The Taboola algorithm looks at two important factors to help figure out when and where to recommend your campaign items––Click-Through Rate (CTR) and Cost Per Click (CPC). CTR, or click-through rate, is an indication of how interested users are in your content. The higher the CTR, the more your campaign items will be recommended to users.
Taboola is a content discovery platform that powers personalized recommendations and native ads across popular publisher websites. Learn how to use native advertising to reach your goals, choose the right platform, and optimize your campaigns.
Learn how Taboola, the world’s largest content discovery platform, helps publishers and advertisers reach and engage audiences across the web. Discover how Taboola’s predictive engine, auction, and targeting options work to deliver personalized recommendations.
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related to: TaboolaUsed by +13,000 advertisers to reach 500M+ daily active users. Fast & Easy. Reach a more relevant audience across the web's top sites with Taboola.