ITV (TV network)
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London Weekend Television. Being the only region on the network to retain a separate weekday and weekend franchise in the 1968 franchise renewals, the weekend franchise went to London Weekend Television, a consortium led by David Frost.
Operating under the name London Weekend Television (LWT), the company began broadcasting in 1968, initially from Associated Rediffusion’s former Wembley studios. In 1972, LWT moved to custom-built facilities on London’s South Bank, which were later renamed The London Studios in 1992.
London Weekend Television ( LWT) was the ITV network franchise holder for Greater London and the Home Counties at weekends, broadcasting from Fridays at 5.15pm (prior to 1982 at 7pm) to Monday mornings at 6am.
Oct 15, 2020 · LWT was a pioneering and innovative TV company. Many of the changes it introduced still have an impact today, whereas the battle to get there gives us an insight into the politics and business practices of the time. David Frost photo: via wembleyparkstudios.co.uk. The story starts in 1967.
The successful weekend consortium eventually decided on London Weekend Television (LWT). As Thames needed only the central London offices at Television House, Rediffusion's Wembley studios - along with many of its staff - were picked up by LWT.
London Weekend. The first ident was ultra-basic, a still with white letters on black, which would appear as a caption on the front of every programme. This clip, seen on the second day of broadcasting, shows the caption zooming up from the centre of the frame, accompanied by an electronic jingle.
London Weekend Television. Until 1968, the weekend programming for ITV in London was provided by ATV, which held the franchise from Friday evenings through Sunday nights. However, ATV’s output was widely considered insufficiently engaging, a view shared by BBC personality David Frost.
