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Joseph Benjamin Harris III (January 5, 1928 – March 26, 2017) was an American illustrator and storyboard artist. He is best known for creating the Trix Rabbit, the cartoon mascot for General Mills' Trix breakfast cereal, who debuted in 1959. He also penned the Trix rabbit's memorable commercial tagline, "Silly rabbit!
Apr 4, 2017 · April 4, 2017. Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died on March 26 at his...
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Apr 5, 2017 · Could Joe Harris have seen a bit of the Trix Rabbit in himself? The creator of that frustrated mascot, Harris died March 26 at age 89 . Harris was an art director in 1959 when he was asked to “see what you can come up with over the weekend” for a character to tout Trix cereal.
Apr 6, 2017 · Joe Harris, an advertising illustrator who drew two cartoon figures that would become icons of the Baby Boomer generation – Underdog and the Trix “silly rabbit” – died last month at his home...
Apr 7, 2017 · Published Apr 7, 2017. Joe Harris, the commercial artist behind the Trix rabbit, Underdog and other memorable characters, passed away at age 89. Joe Harris, the commercial artist who helped to create the Trix rabbit and Underdog, passed away March 26 at his home in Stamford, Connecticut. He was 89. While working in the 1950s at the Dancer ...
- Kevin Melrose
Apr 7, 2017 · Joe Harris, an illustrator known for his endearing designs of lasting cartoon characters like the animated superhero Underdog and General Mills’ Trix cereal rabbit, has died on March 26 in his Stamford, Connecticut home. He was 89.
Joe Harris was a top advertising illustrator who created the Trix rabbit and other familiar characters. Leaving the Dancer Fitzgerald Sample ad agency, Joe Harris went on to collect a six-figure salary during the 1960s while storyboarding "Underdog" and other Total Television cartoons.
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