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David Mackenzie Ogilvy CBE ( / ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
- The Editors of Encyclopaedia Britannica
- On creativity and creative process. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
- On research and testing. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
- On why we write. “Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
- On standing out. “There isn’t any significant difference between the various brands of whiskey or cigarettes, or beer. They are all about the same. “And so are the cake mixes and the detergents, and the margarines. …
May 22, 2024 · Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago.
Sep 21, 2023 · These are just some of David Ogilvy's most famous selections found in this new reissue of our founder's quotations, created on occasion of our agency's 75th anniversary.
Jul 22, 1999 · David Ogilvy, the ad executive who dreamed up the eye-patch wearing ''man in the Hathaway shirt'' and many other iconic advertising campaigns, died yesterday at Chateau Touffou, his home near...
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Oct 30, 2023 · David Ogilvy is considered the father of modern advertising for several reasons including his pioneering advertising strategies, emphasis on branding, copywriting techniques, data-driven decision-making, and thought leadership.
