Search results
Lillian Goodwin was an American businesswoman who co-founded private auto insurance company GEICO with her husband Leo Goodwin, Sr. in 1936. She was the mother to Leo Goodwin, Jr. She moved to Fort Lauderdale, Florida in the 1960s. [1] She died in 1970.
- Leo and Lillian Goodwin: American Dreamers
- New Decade, New Investors: Enter Warren Buffett
- Growing Pains
- A New Chairman, A Bold Vision
- Continued Expansion, and A Civilized Caveman
- Adding Services—Online and on The Ground
- Geico Ad Icons Reach Celebrity Status
- Geico Lately
- The Next Chapter
- GeneratedCaptionsTabForHeroSec
In the mid-1930s, at the height of the Great Depression, there weren't many people with the foresight and courage to start up a new company. Yet the husband and wife team of Leo and Lillian Goodwin were up to the challenge. Confident that he could create a successful auto insurance business by marketing directly to carefully targeted customer group...
In 1948, a pivotal figure joined the company. Lorimer Davidson, an investment banker and a friend of the Goodwins, helped them find new investors when the original investors chose other opportunities. Among those new investors was Benjamin Graham, a business professor at Columbia University in New York, who would one day find Warren Buffett in his ...
The 1960s proved to be similarly successful. GEICO experienced virtually unbroken growth, passing the 1 million policyholder mark in 1964. Insurance premiums reached $150 million in 1965. Net earnings doubled to $13 million in 1966. GEICO opened a number of sales and service offices for walk-in customers and its first drive-in claims office in 1965...
In 1993, Olza "Tony" Nicely was named GEICO's new chairman, president and CEO, and worked to expand the customer base through a new four-company strategy. Along with it came an increased advertising budget which propelled GEICO toward much higher national visibility. Warren Buffett liked what he saw. In 1995, his Berkshire Hathawayinvestment firm m...
In August 2004, GEICO declared the "good news" about re-entering the New Jersey auto market at a press conference in Trenton that made local, regional and national news. That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The r...
In 2006, GEICO marketing efforts, expanding Internet capabilities and customer outreach combined to attract the company's 7 millionth policyholder. GEICO's success continued throughout 2007 as the company grew to 8 million policyholders. GEICO Auto Repair Xpress®rolled into more than 400 repair shops around the nation, giving policyholders a full s...
While GEICO continued its solid growth, its beloved ad icons began to garner accolades of their own. By 2007, the Cavemen were not only featured in new ads, but also on an interactive Web site that showed off their contemporary and very hip lifestyle. Meanwhile, the Gecko took on an extra job and became the spokescreature for a national touring gec...
2009 was another rewarding time for GEICO as associates celebrated a welcome growth spurt by reaching 9 million GEICO policyholders early in the year. This was also the year that the company set its sights on Massachusetts drivers and put out the "Open for Business" sign in the Bay State in May. Now GEICO is truly a national company, providing cove...
Who knows if GEICO founders Leo and Lillian Goodwin could have foreseen the incredible heights that their company would reach? Could they have imagined that GEICO would become the largest auto insurer in Connecticut, the District of Columbia, Florida, Hawaii, Maryland, New Hampshire, New Jersey, New York, and Virginia?* Would they have thought the ...
Learn how Lillian Goodwin and her husband Leo founded GEICO in 1936 and how Warren Buffett became its major investor and supporter. Discover the milestones and achievements of GEICO's history and its iconic ads.
GEICO is a successful insurance company that started in 1936 by Leo and Lillian Goodwin during the Great Depression. Learn about their story, GEICO's milestones, and its current status as a subsidiary of Berkshire Hathaway.
Leo Goodwin Sr. (1886–1971) was an American businessman and philanthropist best known for founding private auto insurance company GEICO in 1936, with his wife Lillian Goodwin.
Titanic. Victims. Miss Lillian Augusta Goodwin. Lillian Augusta Goodwin was born in Newington, Middlesex, England on 12 March 1896. She was the daughter of Frederick Joseph Goodwin (b. 1870), a printer and compositor, and Augusta Tyler (b. 1868), natives of Surrey and Middlesex respectively who had married on 25 December 1894.
- Female
- English
- Melksham, Wiltshire, England
- Servant
At the height of the Great Depression, it took a special kind of vision to take a chance on a startup, which is exactly what the husband-and-wife duo of Leo and Lillian Goodwin did. In 1936, they...
People also ask
Who was Lillian Goodwin?
What is the Leo Goodwin Sr Chair in law?
How did Leo Goodwin create a successful auto insurance business?
Why did Leo Goodwin retire?
Lillian F. Goodwin (nee Thiel) age 86 years, of Pennsauken passed away peacefully at home surrounded by her loving family on April 29, 2024. Beloved wife of the late Robert Goodwin, Sr. Devoted mother of Barbara (John) Adriano, Connie (James) Burke and Robert Goodwin Jr. (the late Alissa).
