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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill ...
Mar 12, 2008 · LaSalle was the second-most successful companion car of its time, and probably the one best remembered for its role. The companion cars grew from GM’s mid-1920s realization that its automotive product line was not a smooth and unbroken one; if a Chevrolet owner wanted to work his way up to a Cadillac, he would face some fairly big financial ...
Apr 29, 2019 · The LaSalle’s reputation for being a fine-driving automobile began at its inception in 1927. Designed to fill the perceived price gap between Cadillac and Buick, the LaSalle was one of a myriad of General Motors companion cars offered beginning in the 1920s.
Jul 17, 2007 · The LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers— Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier, Sieur de La Salle , respectively.
Beyond its mechanical prowess, the 1927 LaSalle is widely regarded as a milestone vehicle and a pacesetter for automotive design. Period ads describe its “charm of appearance” and picture various models in fashionable European settings.
Mar 5, 2023 · On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy.
LaSalle was a brand of automobiles introduced in 1927. LaSalle was created by General Motors in order to give the Cadillac brand a lower-priced, more accessible companion. Although LaSalle sat beneath Cadillac, their cars were built using many Cadillac components, and featured an air of quality similar to its bigger brother.
LaSalle was the name of a under Cadillac from 1927 to 1940 led brand of the US automotive group General Motors. History. LaSalle named after Robert Cavelier de La Salle was made by General Motors boss Alfred P. Sloan in the mid-1920s in the group's extensive range of cars a gap between the top brand Cadillac and Buick, which should be filled by ...
Aug 13, 2017 · The 1937 LaSalle vehicle bodies were constructed entirely of steel and improved from the previous year in almost every detail. GM marketed the 1937 LaSalle lineup as, “...the lowest priced and the finest LaSalle ever built.”. That year also marked a time of change for LaSalle.
Mar 16, 2001 · If the birth of the modern concept of styling in the North American automobile could be time-dated, it would be placed at 1927. That’s the year General Motors introduced the LaSalle to fill the price gap between Buick and Cadillac.
