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Fabio Lanzoni (born March 15, 1959), known mononymously as Fabio, is an Italian-American actor, fashion model, and spokesman. Lanzoni is known for his wide-ranging career including appearing as a romance novel cover model throughout the 1990s, his acting and television roles including multiple cameo appearances as himself, and his music and books. He has been a spokesman for I Can't Believe It's Not Butter! and the American Cancer Society. Wikipedia