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Guy Laroche ( French pronunciation: [ɡi laʁɔʃ]) (16 July 1921 – 17 February 1989 [1]) was a French fashion designer and founder of the eponymous company. Biography. Laroche was born in La Rochelle to a Tunisian Jewish family, and began his career in millinery. From 1949, Laroche worked for Jean Dessès, eventually becoming his assistant.
Guy Laroche was a bold fashion designer; a forerunner and he lived in a very liberated manner just like the women he dressed. This is the spirit I would like to trigger again and that seems to matter more than ever today.”
Heritage. When Guy Laroche launched his eponymous couture label in 1957, he had a clear aim in mind: liberating women’s bodies away from the New Look, towards a comfortable, understated elegance both “refined and discreet”.
Guy Laroche was a French couturier known for designing elegant fashions at moderate prices. From 1949 Laroche trained under the Paris designer Jean Dessès and, he studied production and marketing techniques on a 1955 trip to the New York City garment district. In 1957 he showed his first solo.
Guy Laroche (1923-1989) began as a milliner, first working in Paris, then in New York. He returned to Paris in 1949 and worked as an assistant at Jean Desses for about eight years. In 1957, he opened his own couture house, with the first show being staged in his own apartment.
Guy Laroche, Paris. 23,149 likes · 8 talking about this. www.guylaroche.com @guylaroche on Twitter and @guylarocheparis on Instagram.
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