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Heinz Heinrich Nordhoff (6 January 1899 – 12 April 1968) was a German engineer who led the rebuilding of Volkswagen (VW) after World War II. He was featured on the cover of Time magazine on Feb. 15, 1954.
- Heinz Heinrich Nordhoff, 6 January 1899, Hildesheim
- Chief of Volkswagen
- 12 April 1968 (aged 69), Wolfsburg
Heinrich Nordhoff was a German engineer and manager who revitalized Volkswagen after WWII. He introduced the Beetle to the US market and improved the car's quality and efficiency.
Heinrich Nordhoff played a crucial role in the company's post-war revival and transformation into a global automotive giant. Under his leadership, Volkswagen successfully transitioned from producing military vehicles to manufacturing the iconic Beetle, which became a symbol of the company's resilience and ingenuity.
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Heinrich Nordhoff (* 6. Januar 1899 in Hildesheim; † 12. April 1968 in Wolfsburg) war ab 1948 Generaldirektor ( Geschäftsführer) der Volkswagenwerk GmbH und von 1960 bis zu seinem Tod Vorstandsvorsitzender der Volkswagenwerk AG. Er war maßgebend für den Aufbau des Unternehmens verantwortlich.
Sep 29, 2015 · HEINRICH NORDHOFF, A GERMAN engineer for Opel who enjoyed close contacts with that company’s owners in America, General Motors, turned things around. Although not a Nazi, Nordhoff had contributed to the war economy by running the Opel truck factory, Europe’s largest.
Jun 27, 2013 · Originally published in the Guardian on 27 June 1960: Heinrich Nordhoff, Volkswagen's general director, tells the Guardian how he rebuilt the car company, producing the iconic VW Beetle, amid...
Sep 23, 2018 · Learn how Heinz Nordhoff, a former GM executive, transformed Volkswagen from a war-ravaged company into a global automaker after World War II. Discover his marketing genius, his relationship with Porsche, and his legacy in the auto industry.