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Charles William Post (October 26, 1854 – May 9, 1914) was an American innovator, breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry. He was the founder of what is now Post Consumer Brands .
May 9, 2024 · C.W. Post (born October 26, 1854, Springfield, Illinois, U.S.—died May 9, 1914, Santa Barbara, California) was an American manufacturer noted for his development of breakfast cereals. Post grew up in Illinois.
- The Editors of Encyclopaedia Britannica
C. W. Post was an astute businessman who believed that advertising and aggressive marketing were the keys to a successful enterprise. Within 10 years of its incorporation, his Postum Cereal Company had more than $10 million in capital and was spending $400,000 a year on advertising, sums which were remarkable for the period. [5] .
Making history in breakfast and beyond. In 2015, Post Foods and MOM Brands became one food consumer packaged goods company: Post Consumer Brands®. Uncover key moments that contributed to Post®’s impact on the cereal and pet food industries.
Aug 2, 2019 · Learn how cereal was invented by Dr. John Harvey Kellogg at his health spa in Battle Creek, Michigan, and how his brother Will and rival C.W. Post popularized it. Discover the history and evolution of cereal from the late 19th century to today.
- Sarah Pruitt
Learn about the life and achievements of Charles William Post, who founded the Postum Cereal Company and pioneered the marketing of breakfast cereals. Discover his controversial campaigns against labor unions, his experiments with rainmaking, and his death by suicide.
Learn how C. W. Post, the inventor of Grape-Nuts and Postum, tried to create a utopia in West Texas with his farming and rainmaking schemes. Read about his mental breakdowns, his business failures, and his legacy in Post, Texas.
