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Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.
Learn about the history, brands, and sustainability goals of Levi Strauss & Co, the company that invented the first blue jean and reinvented khaki pants. Explore their blog, investor relations, diversity and inclusion, and career opportunities.
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In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS, French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology.
Apr 2, 2014 · Levi Strauss started an enduring fashion empire, which he launched by making one of the world's most durable and popular clothing items — the blue jeans.
Claude Levi-Strauss, French social anthropologist and leading exponent of structuralism, a name applied to the analysis of cultural systems (e.g., kinship and mythical systems) in terms of the structural relations among their elements. Learn more about Levi-Strauss, including his notable books.
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