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  1. The South Butt, LLC. The South Butt, LLC was an American clothing and accessories company founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter of whom was at the time a 16-year-old student at Chaminade College Preparatory School in St. Louis, Missouri. [2] [3] The South Butt dissolved in June 2011.

  2. Apr 9, 2010 · The South Butt was started two year ago by Jimmy Winkelmann of suburban St. Louis, though he's now a 19-year-old college freshman studying biomedical engineering at the University of Missouri ...

  3. Apr 9, 2010 · The South Butt was started two year ago by Jimmy Winkelmann of suburban St. Louis, though he’s now a 19-year-old college freshman studying biomedical engineering at the University of Missouri ...

  4. Sep 30, 2009 · The North Face logo features a half-dome with three ridges. The South Butt logo shows a similar design, but upside down and with two ridges that Winkelmann confirmed are meant to infer butt cheeks.

  5. The Legacy of South Butt: Although South Butt was short-lived, its story left a lasting impact on the fashion industry and intellectual property rights discussions. The case shed light on the fine line between parody and trademark infringement and sparked a broader conversation about the limits of protection for large corporate brands.

  6. Apr 19, 2010 · The South Butt ‘s Logo It looks like the parody brand will continue. As of this writing, products ranging from T-shirts and fleece jackets to backpacks and baby onesies were still available online.

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  8. Mar 26, 2010 · A Conversation With Albert Watkins. by Jeannette Cooperman. March 26, 2010. 2:48 PM. Expand. When a kid from St. Louis, Jimmy Winkelmann, took on iconic maker of outdoor-adventure apparel The North Face with his parody company, The South Butt (for people who never get off their couch), North Face filed a lawsuit in U.S. District Court.