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1. www.geekwire.com › 2019 › hidden-legacy-aquantiveThe hidden legacy of aQuantive: How Microsoft's $6B loss ...

   www.geekwire.com › 2019 › hidden-legacy-aquantive

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   Aug 21, 2019 · How did aQuantive, a failed acquisition by Microsoft in 2007, become a catalyst for the Seattle tech industry? Learn about the history, culture and legacy of the ad tech firm and its former employees who went on to found or lead startups.

2. en.wikipedia.org › wiki › AQuantiveaQuantive - Wikipedia

   en.wikipedia.org › wiki › AQuantive

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   aQuantive. Website. www .aquantive .com (offline) aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

3. www.geekwire.com › 2012 › writedown-microsoftAfter the writedown: How Microsoft squandered its $6.3B buy ...

   www.geekwire.com › 2012 › writedown-microsoft

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   Jul 12, 2012 · How Microsoft squandered its largest acquisition in history by focusing on search and neglecting display advertising. Former aQuantive executives and employees reveal the culture clash, brain drain and integration problems that led to a writedown.

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4. www.seattletimes.com › business › microsoft-closes-6Microsoft closes $6 billion purchase of aQuantive | The ...

   www.seattletimes.com › business › microsoft-closes-6

   Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to...

5. news.microsoft.com › 2007/05/18 › microsoft-toMicrosoft to Acquire aQuantive, Inc. - Stories

   news.microsoft.com › 2007/05/18 › microsoft-to

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   May 18, 2007 · Microsoft announced in 2007 that it would buy aQuantive, a digital marketing company, for $6 billion. The deal aimed to create a world-class Internet-wide advertising platform and services for advertisers, agencies and publishers.

6. People also ask

   Why did Microsoft buy aQuantive?

   • But that’s never the whole story. Microsoft bought Seattle-based advertising technology firm aQuantive for $6.3 billion in 2007 in what would later be seen as an epic blunder. Microsoft was looking for an edge against Google in the online advertising market, and, well, you can go Google how that turned out.

   The hidden legacy of aQuantive: How Microsoft's $6B loss ... - GeekWire

   www.geekwire.com/2019/hidden-legacy-aquantive-microsofts-6b-loss-became-win-seattle-tech-industry/

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   What does aQuantive do?

   • aQuantive, Inc., is a global digital marketing company, founded in 1997 to help marketers acquire, retain and grow customers across all digital media. It is the parent company of Avenue A | Razorfish, the largest

   Microsoft to Acquire aQuantive, Inc. - Stories

   news.microsoft.com/2007/05/18/microsoft-to-acquire-aquantive-inc/

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   What is Microsoft aQuantive?

   • The combination of Microsoft and aQuantive takes the Company’s advertising platform to the next level in its ability to serve Microsoft’s first party audience assets like MSN, Windows Live, Xbox Live, and Office Live, as well as for third party publishers and applications such as Facebook and Activision game titles.

   Microsoft to Acquire aQuantive, Inc. - Stories

   news.microsoft.com/2007/05/18/microsoft-to-acquire-aquantive-inc/

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   What is aQuantive technology?

   • In aQuantive’s corner was a truly groundbreaking piece of technology. The company had figured out how to track the effectiveness of digital advertising in ways that hadn’t been possible before. Today’s online advertising is dominated by cookies and tracking pixels that are modern-day successors to aQuantive’s technology.

   The hidden legacy of aQuantive: How Microsoft's $6B loss ... - GeekWire

   www.geekwire.com/2019/hidden-legacy-aquantive-microsofts-6b-loss-became-win-seattle-tech-industry/

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7. www.cnet.com › tech › tech-industryMicrosoft closes $6 billion Aquantive buy - CNET

   www.cnet.com › tech › tech-industry

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   Aug 13, 2007 · Microsoft finalized its acquisition of Internet advertising firm Aquantive in 2007, after a series of deals in the online ad industry. Aquantive became a subsidiary of Microsoft and its businesses were integrated into its online-advertising platform.

8. www.seattletimes.com › business › what-microsoft-sawWhat Microsoft saw in aQuantive: tools, tech and top-tier ties

   www.seattletimes.com › business › what-microsoft-saw

   May 19, 2007 · aQuantive. The digital-advertising agency is being acquired by Microsoft for $6 billion. Headquarters: Seattle, with 19 offices worldwide. Employees: 2,400, including 630 in Seattle. Chief...