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Menu. Our work has been featured locally and nationally online and in print. From intimate dinner parties to black tie soirées, The Finer Things Event Planning is here to cultivate your vision and execute events that resonate. Look no further for the best Columbus Ohio Wedding Planner. Full Wedding Services and Coordinators.
- What Is Event Planning?
- How to Plan An Event
- Event Management Planning Process
- Event Budget
- Venue Sourcing
- Event Marketing
- Event Branding
- Building An Event Agenda
- Proving Event Roi
- Event Planning Checklist
- GeneratedCaptionsTabForHeroSec
It is the process of planning all the details and logistics of an event. That event can range in size, complexity, and purpose. They can bein-person, virtual, webinar or hybrid. It takes a great deal of time and effort to manage an event and involves communication with multiple teams and vendors. Event planning encompasses tasks at all stages of th...
Not sure how to plan an event, or even where to start? Maybe you were recently assigned an event to plan by your manager or you’re just starting out in the field, either way, there are a few basics for how to plan an event. The most important thing to remember is that no two events are the same – just like snowflakes. They’re all unique and have th...
What Type of Event Are You Planning?
Let’s start simple. Are you planning an internal or external event? An internal eventis one within your organization put on for employees. This event could be an appreciation event, a holiday party, training, teambuilding exercise, and more. An external event is one outside of the organization that looks to register attendees. From there, identify if it’s a social event, a networking event, a conference, etc. Start with a great event management plan. What event type is it? In-person, virtual,...
Define Event Purpose
All events have a purpose. If you haven’t identified yours before you begin planning, then you’re starting off on the wrong foot. Why are you throwing this event? Is it to generate revenue? To launch a product? To educate? Your purpose drives how you plan, market, and execute your event.
Determine Event Size and Duration
How many attendees will attend your event? What will be the event duration? As you decide, think about cost and the purpose of your event. More people mean a larger venue or a higher-cost virtual tech tool, but it could also mean a greater return on investment. Generally, the length of the event is determined by the type of event your throwing. A conference typically lasts a few days, but if this is the first year of the event, you might want to do a two-day event vs. a three-day event to mak...
Create a Budget
No one likes to talk about money. But setting an event budget is crucial–and all stakeholders need to be on the same page. Determine or nail down the event budget as soon as possible as you begin planning. The venue, food, technology, and entertainment are high-price items. There’s a lot to budget for (probably more than you might think) and starting with a clear event budget will make it easier as you plan. Check out Meeting and Event Budgeting Made Easier for a few tips. Some things cost mo...
Meeting and Event Budgeting Made Easier
After the actual event, the event budget is one of the most highly scrutinized aspects of any planning process. Not everyone understands what a successful event looks like or how to determine ROI, but they do understand money. Whether your event budget is smallor large, it’s important to know where each dollar is going. If you can’t easily track your event budget and use spend information to analyze an event’s effectiveness and improve year over year, you’re making things more difficult than...
Event Tech and Event Budget
Technology has made event budget tracking easier than pen and paper or building out a complicated, formula heavy Excel sheet. There are tools you can use, from the Expensify App to more complicated budget tracking solutions, that make collecting, tracking, and analyzing event spend much easier. Curious if your go-to florist is increasing their fee by too high a percent year over year? Check what they charged you the year before! Want to break down costs into categories such as venue, food, pr...
Taking the Mystery Out of Venue Sourcing
How do you typically find a venue for an event? Like a lot of planners, you may start with a Google search. From there, you create a spreadsheet, start to identify criteria, send a few emails, call a few locations, and come up with a solid list of potential venue options. If you're planning an in-person or hybrid event, the venue will be key.
Don't Waste Hours on Venue Sourcing
But how long did that take you? You can lose hours looking at different hotels, conference centers, and unique spaces, and at the end of that search, you may be left with a few hastily scribbled notes on a piece of paper or a partially filled out spreadsheet. The hardest thing to find during this search? The cost. You can sink hours into research, find a great list of five locations, then realize after reaching out that they’re all way out of your price range. That puts you back at square one...
Use Venue Sourcing Technology
It shouldn’t surprise you by now, that my answer to this cumbersome process is simple – event technology. Venue sourcing tools make everything so much easier. What can they do? Provide a searchable database of venues, allow you to compare and contrast venues across the same criteria, easily send out RFPs, and get you set up to do the only thing you can’t do with event technology – go on-site visits. Though with the rise in VR technology, it might even help you do that someday soon. We’ve brok...
Make Event Promotion Strategic
From a full-scale social media takeover to paid ads, event promotion takes many forms. It all depends on your budget, but the purpose of event marketing is to drive attendees to your event. Without attendees, the event wouldn’t exist. Our Event Marketing Plan Template gives an outline of where to begin. Event marketing softwarecan help cut down on the time you spend planning emails and promotions. The most important thing to remember about event promotion is to start early. Create a plan when...
Promotion Across Channels with Automation
If no one knows about your event, how will they register? That’s why promotion is so important. Check out The Best Ways to Promote Your Event for inspiration. Targeted email marketingis a great way to promote your events when you have a vast database. Other ways to promote? Social media continues to be one of the best free promotional channels.
Live Events Are Powerful
And they don’t have to be budget drainers–they can actually be big money-makers for your organization. In fact, recent Forrester research shows that successful organizations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. With all this money being earmarked, it makes sense for planners and marketers to join forces and work to increase your ROE (Return on Events) to make events a profit center as opposed to...
The Theme is About Event Branding
The theme goes hand in hand with event purpose. A great theme will attract attendees and connect with the event purpose. Not all themes are created equal. Once decided, the theme will impact decorations, food, entertainment, and more. Remember, it doesn’t just refer to cheesy prom themes, like “A Night Under the Stars.” The theme is the impactful message threaded throughout the entire event, or the branding. Out of ideas? Check out 10 Terrific Themes for Corporate Events. Read our Event Budge...
Building a website used to be impossible if you didn’t know how to code. Today, things are much easier. Even if you have no knowledge of HTML, you can build a great website. Which is great news because nowadays, everyone expects there to be a website for everything. Emailed invitations are a thing of the past. Besides being wildly expensive, they’re hard to track and data is easy to input incorrectly. That’s why websites and registration sites are the new normal when it comes to events.
Your entertainment and speakers are the main sources of inspiration at your event. Take the time to source speakers that align with your event theme and overall purpose. The agenda is a great selling point and should be included in your event marketing strategy. Event management softwarecan help you organize a request for speakers and more. Create ...
Measuring Your Success to Prove Event ROI
Event management doesn’t end when the event does. Over the course of the entire event, it’s important to prove success and identify areas of improvement. Data gained throughout the process will help you do this. Live polling is a great way to find out how attendees felt about the event. Event management software allows you to track attendee dataand gather information on engagement, registration, interactions, and more to help substantiate event ROI.
Indirect Costs
Indirect costs offer a more complete view of the investments to run an event. They include salaries and overhead of the teams involved in staging an event as well as other shared expenses. Indirect costs are calculated using accounting processes such as activity-based costing, which assign attributed costs to products, services, and events. To understand the indirect cost of your event, work with your finance team.
There are so many things to think about when you plan an event. Depending on how long you’ve been planning events, you have different concerns. But, whether you just got thrown into planning or have been planning events your entire life, there will always be unexpected moments. Events, as well as you script them, are unruly. Things never go quite a...
Learn how to plan an event, from defining the purpose and budget to choosing the venue and technology. This guide covers in-person, virtual, and hybrid events, and provides tips and tools for event management.
The Knot helps you plan your wedding with free tools, guides, and inspiration. Find vendors, create a website, send invitations, and more with The Knot.
WEDDING PLANNING + COORDINATION. FOR MODERN COUPLES WHO CRAVE EXCEPTIONAL EXPERIENCES. COLUMBUS, OHIO. BE IN THE MOMENT. Your wedding is more than a special event. It's a meaningful beginning. A celebration to enjoy with friends and family. An event where you want to feel like you.
