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Jun 7, 2023 · Corporate affairs, also known as corporate communication or public affairs, is the dynamic function that sparks connections and maintains relationships with various stakeholders including...
Traditionally, corporate affairs has focused on identifying and protecting companies from reputational risks and strengthening the brand by one-way external communications. But the role has grown in strategic importance, according to around a quarter of the corporate affairs directors we interviewed.
2023 Corporate Affairs Report. Today, Corporate Affairs (CA) is a critical management function for organisations, their leaders and Boards providing insight, influence and advice on both creating the conditions for growth and how best to navigate fast moving social and economic changes.
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- Director, Reputation, Crisis & Resilience
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- The Functions of Corporate Affairs
- Evolution of The Corporate Affairs Role
- The Future of Corporate Affairs
The original model of corporate affairs was that of a single, one-way channel to the external world. It was activated when the business wanted to advertise its activities, or refute negative reporting. Communications were controlled and messages spun to achieve short-term goals. Crisis management was the knee-jerk reaction to reputational damage. I...
The unlocking of corporate information has broadened the role of corporate affairs teams in recent years. Corporate affairs directorshave a more holistic role, as a conduit standing at an intersection of different company departments rather than siloed off as an independent function. They have a remit to bring different perspectives to internal tea...
In order to fulfil this multi-faced role, the corporate affairs team of the futurewill need to be hybridised, working within all departments, rather than functioning as an independent group. The separate remits of media relations, internal comms and investor relations will all give way to stakeholder relations. Future blueprints for the corporate a...
Jul 20, 2016 · While success in external affairs is rare, it’s not impossible—and it depends on more than just active engagement. We looked at 27 specific external-affairs capabilities in an effort to understand exactly how and where the most successful organizations are excelling.
Mar 27, 2022 · The corporate affairs manager helps a corporation navigate major transitions and forge its public image. This means that the role must always have an eye on changing government relations, sales projections, marketing initiatives, external stakeholder engagement, and company morale.
Corporate Affairs, connecting business and stakeholders. The role of Corporate Affairs is variously defined as covering everything from internal and external communications, PR, public policy and government relations, but in truth the remit varies from business to business.
