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Welcome to Southern Comfort – The smooth-drinking whiskey created by M.W. Heron in 1874 and born in New Orleans, where there's a party on every street and the good times never stop.
Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit. Whiskey was replaced by a neutral spirit under the ownership of Brown–Forman.
Southern Comfort was created in 1874 by a bartender who believed whiskey should be enjoyed, not endured. He took harsh whiskeys of the times and mixed them with his own blend of fruits and spices, creating a uniquely smooth and delicious drink unlike any other.
More whiskeys await. A robust whiskey-forward profile with subtle spice and fruity accents, our Black label takes the original Southern Comfort experience up a notch — for those who like their extra-smooth whiskey extra bold.
Sep 4, 2018 · The story of Southern Comfort begins in 1874, when Martin Wilkes Heron flavored bourbon with honey, citrus and spices at McCauley’s Tavern, a saloon in New Orleans’ French Quarter.
Oct 19, 2018 · From humble beginnings to WWII-era patriotism, here are seven things you need to know about the storied history of Southern Comfort.
Southern Comfort. The Spirit of New Orleans. For over 140, Southern Comfort has been crafting a smooth-drinking whiskey. Creator M.W. Heron called “The Grand Ole’ Drink of the South.” Comfortable with anything. Neat, on the rocks, or in a classic cocktail, Southern Comfort, fits in anywhere.
