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May 30, 2011 · Before long, Dan becomes aware of Carter's intense insecurities about his new job as the younger man reaches out to him for guidance, but this doesn't make Dan any less angry when Carter begins a...
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- What Is A Corporate video?
- What Are Corporate Videos Used for?
- Why Are Corporate Videos Important?
- How Much Does It Cost to Produce A Corporate video?
- What Are The Goals For Your Corporate video?
- What Is Your Budget?
- How Do I Find The Right Corporate Video Company For Me?
- What Art Style Is Best For My Corporate video?
- Corporate Video Marketing and Your Sales Funnel
- Hero Hub Hygiene Video Framework
A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.
Corporate videos serve many functions. The most common are: 1. Staff training videos 2. Safety videos 3. Investor and shareholder relations videos 4. Content strategy overview videos 5. Product or service explanation videos 6. Executive proposal videos The 2 most common types are:
Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.
For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. It depends on what you want. Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with.
When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. This makes it virtually impossible for a video agencyto choose the best video style for you. So, firstly, specify measurable reasons why you want a video in the first place. It is no...
Your budget is intrinsically linked to your KPIs. So you should work out what your return on investment (ROI) would be if your KPIs were met. For example: If your KPI is to increase new customer sales by 15%. 1. Calculate how many new customers that would be each year. 2. Work out the lifetime value of each new customer. 3. Estimate your ROI by mul...
Here are some of my top tips for filtering down production companies, as well as building strong working relationships with them: 1. Study their portfolios and reviews to see if they have experience making similar videos and if they have worked well with some reputable organisations. 2. Collate a few examples to help convey the video you have in mi...
The art style for your video should be chosen logically, i.e. to match the video’s purpose, your calculated budget, the ethos of your brand and one that resonates with your audience, rather than based on a feeling, i.e. guesswork. Beware of agencies trying to force more expensive and complex art styles on you unnecessarily. Despite what they might ...
It is especially important that you are aware of the sales funnel when planning your video marketingstrategy. This is the journey a prospect has to take to become your customer, often illustrated as having 4 main stages (shown below). In order to maximise your marketing return on investment, you must consider how your corporate videos leverage each...
A highly useful strategy to help you optimise your video content for your sales funnel is Google’s ‘Hero, Hub, Hygiene’ framework. In this post, I will give you a quick breakdown of how it works in relation to your corporate marketing videos, but, if you would like a more comprehensive understanding, you can follow this link. Note: I will include e...
- Bailey Reiners
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- Content Marketer
- ZS. We are hiring. Where passion changes lives at ZS | ZS. ZS is a global management consulting and technology firm that aims to bring transformative solutions to businesses across a variety of industries, with an emphasis on serving organizations in healthcare.
- Terakeet. We are hiring. Life at Terakeet | Terakeet. Terakeet specializes in owned asset optimization, meaning it works with brands to help them strategically control and transform their digital properties like websites and blog posts.
- Close. We are hiring. Join Close | Close. Close offers a CRM platform designed to be secure, quick to set up, easy to use and compatible with other popular tools and apps.
- Clari. We are hiring. Life at Clari | Clari. Clari brings businesses a Revenue Platform with features that enable teams like sales and marketing to operate more effectively.
See 2024's top corporate videos in action! Click to explore 15 powerful examples and boost your video strategy with our 5 expert tips.
Mar 30, 2024 · By following the tips and learning from inspirational videos in this post, your company will be able to communicate more effectively.
In this article, we’ll highlight the 18 Best Corporate Videos Examples and What Makes Them So Effective. Each video featured does an excellent job aligning with the company’s overall messaging and positioning in the market.
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Mar 6, 2024 · In this article, we will look at 5 of the best corporate videos, see what makes them great, and offer tips and tricks on making your corporate videos without going over budget. What is a corporate video?
