Breckin Meyer
Ted Meyers
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Jun 7, 2023 · Corporate affairs, also known as corporate communication or public affairs, is the dynamic function that sparks connections and maintains relationships with various stakeholders including...
Traditionally, corporate affairs has focused on identifying and protecting companies from reputational risks and strengthening the brand by one-way external communications. But the role has grown in strategic importance, according to around a quarter of the corporate affairs directors we interviewed.
- A Rising Role For Stakeholder Engagement—And The Business Value at Stake
- The Struggle to Succeed
- The Capabilities That Drive Success
- Looking Ahead
After several years of surveys on engaging external stakeholders, respondents now say the topic is a higher priority than ever before for their companies’ leaders (Exhibit 1). External affairs now ranks as a top or top three priority for more than half of CEOs, and boards also are paying more attention than they have in past years. When asked about...
Despite the growing focus on external relations and the recognition of the value at stake, responses suggest that success is rare. Only 11 percent of executives say their companies frequently succeed at shaping government and regulatory decisions, and there are no regions or industries where more than one in five respondents report success. Managin...
While success in external affairs is rare, it’s not impossible—and it depends on more than just active engagement. We looked at 27 specific external-affairs capabilities in an effort to understand exactly how and where the most successful organizations are excelling. Executives at these organizations are more likely than other respondents to report...
Take an analytical approach.Most survey respondents expect that governments and regulators will grow more involved in their industries over time—and that there are real implications for company val...Reimagine the organization.To succeed in external affairs, organizations need the right structure and people to support it. For many companies, this requires a rethinking of the function’s setup, s...Corporate Affairs, connecting business and stakeholders. The role of Corporate Affairs is variously defined as covering everything from internal and external communications, PR, public policy and government relations, but in truth the remit varies from business to business.
Sep 20, 2021 · As a corporate affairs leader, you have to think and operate cross functionally. You have to understand the CFO’s world, the CHRO’s world, and the rest of the C-suite – and then understand how to message, engage and persuade their stakeholders.
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Dec 9, 2021 · Evolved corporate affairs skills encompass internal communications and external communications, covering every aspect of the business, and directed to all stakeholders. This includes employees, the board, investors, customers, suppliers, the wider community and the media.
