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  1. History. Statue of Michele di Lando, Loggia del Mercato Nuovo, Florence. The loggia was built around the middle of the 16th century in the heart of the city, just a few steps from the Ponte Vecchio. Initially, it was intended for the sale of silk and luxury goods and then for the famous straw hats, [1] but today mainly leather goods and ...

  2. Loggia del Mercato Nuovo (Porcellino) In the heart of the historic center, just a few steps away from Ponte Vecchio and Piazza della Signoria, you'll find one of the most characteristic points in all of Florence, the Loggia del Mercato Nuovo, or New Market. This arcade with its wide Renaissance-style arches, was built halfway through the 16th ...

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  4. Currently, the loggia is used for the sale of Florentine handicrafts. Lithology of architectural elements The external loggia is made of Pietraforte Sandstone, the internal arches are plastered, while the columns that support them are in Pietra Serena Sandstone.

  5. Myriam Amato. While Florence saw the birth of its cultural, artistic and scientific renaissance, a statue known as the Porcellino assumed the role of talisman of good luck. Located in the Loggia del Mercato Nuovo, in the heart of the Tuscan capital, it recalls popular beliefs that still attract visitors from all over the world.

  6. In Piazza del Mercato Nuovo, between Piazza della Repubblica and Ponte Vecchio, you’ll find an open-air souvenirs market covered by a loggia. On one side a queue of people will be reaching out to touch the bronze Porcellino fountain. Porcellino means ‘little piglet’ but in reality it’s a wild boar.

  7. Aug 27, 2014 · One of the attractions of our t ours of Florence, The Loggia del Mercato Nuovo or ‘New Market’, can be found at the end of Via di Calimala – the street takes its name from the Calimala Corporation – as you head towards Ponte Vecchio from the city centre. Built in the XVI century to accommodate a burgeoning silk and precious fabrics ...

  8. La loggia del Mercato Nuovo, detta popolarmente anche loggia del Porcellino, è un edificio storico di Firenze, situato al centro dell'omonima piazza. Il nome deriva per distinzione col Mercato Vecchio, situato nella zona dove oggi sorge piazza della Repubblica, mentre il riferimento popolare è legato alla presenza della celeberrima fontana ...

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