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William Maxwell Aitken, 1st Baron Beaverbrook PC, ONB (25 May 1879 – 9 June 1964), generally known as Lord Beaverbrook ("Max" to his close circle), was a Canadian-British newspaper publisher and backstage politician who was an influential figure in British media and politics of the first half of the 20th century. His base of power was the largest circulation newspaper in the world, the Daily Express, which appealed to the conservative working class with intensely patriotic news and editorials. Wikipedia