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- Season 4 overviewFeb 19-Jul 23, 202316 episodesSeason 4 episodes16. Beer Run Jul 23, 2023
- At a time when U.S. beer is dominated by the same lager style, a company experiments.
- 15. Dog Eat Dog Jul 16, 2023
- Looking at the innovators that invented the first dog treat, the first cat food, and many more.
- 14. Bring Home the Bacon Jul 9, 2023
- A young upstart named Oscar® Mayer creates one of the most iconic meat brands on the planet.
- 13. Supermarket Sweep Jun 25, 2023
- Bernard Kroger and another upstart grocer help invent the modern supermarket.
- 12. Thirst Quenchers Jun 18, 2023
- Before juice was everywhere, these innovators used brilliant ingenuity.
- 11. Where There's Smoke Jun 11, 2023
- Henry Ford, Kingsford, and a butcher created recognizable summer grilling essentials.
- 10. American Spirits Apr 23, 2023
- Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors.
- 9. Peanut Butter Battle Apr 16, 2023
- As competition heats up to be America's favorite peanut butter, three famous brands battle it out.
- 8. When Food Freezes Over Apr 2, 2023
- Food entrepreneurs race to harness emerging technologies, like the home freezer and microwave.
- 7. Thanksgiving Dinner Apr 9, 2023
- A look at some staples of Thanksgiving dinner that weren't around until brands made them accessible.
- 6. The Chicken Coup Mar 26, 2023
- Two fast-food kingpins find themselves on a collision course in an all-out chicken sandwich war.
- 5. Clash of the Coffee Mar 19, 2023
- Two icons compete and forever change a worldwide, multi-billion-dollar industry.
- 4. Candy Revolution Mar 12, 2023
- A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
- 3. Flight of the Buffalo Wing Mar 5, 2023
- New wing-focused restaurant chains take the recipe out of Buffalo, N.Y.
- 2. Holiday Treats Feb 26, 2023
- The top-selling candy days of the year revolve around Easter, Valentine's Day and Halloween.
- 1. Breakfast That Pops Feb 19, 2023
- Two heavy-hitting cereal rivals duke it out for breakfast dominance.